• English
    • ไทย
  • English 
    • English
    • ไทย
  • Login
View Item 
  •   Wisdom Repository Home
  • คณะและวิทยาลัย
  • คณะนิเทศศาสตร์และนวัตกรรมการจัดการ
  • GSCM: Dissertations
  • View Item
  •   Wisdom Repository Home
  • คณะและวิทยาลัย
  • คณะนิเทศศาสตร์และนวัตกรรมการจัดการ
  • GSCM: Dissertations
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of Wisdom RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsBy Submit DateResource TypesThis CollectionBy Issue DateAuthorsTitlesSubjectsBy Submit DateResource Types

My Account

Login

Communication for the foreign football player's cultural adjustment in Thailand league football club

by Akkarong Punpong

Title:

Communication for the foreign football player's cultural adjustment in Thailand league football club

Author(s):

Akkarong Punpong

Advisor:

Warat Karuchit

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Communication Arts and Innovation

Degree department:

The Graduate School of Communication Arts and Management Innovation

Degree grantor:

National Institute of Development Administration

Issued date:

2019

Digital Object Identifier (DOI):

10.14457/NIDA.the.2019.35

Publisher:

National Institute of Development Administration

Abstract:

The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior that affect the foreign football players' adjustment in Thai football league clubs. 3. To study factors that affect to the foreign football players' cultural adjustment in Thai football league clubs. 4. To study communication strategies of foreign football players' adjustment in Thai football league clubs. This study employed both qualitative and quantitative research techniques. Data for the quantitative research was collected from 299 foreign football players regarding their adjustment in the Thai Premier League football clubs. The data collected was analyzed using Path Analysis in the LISREL statistical package. The quantitative research consisted of in-depth interviews from 29 foreign football players, who had experience playing in the Thai League, coaches, along with Thai football players and journalists, who had experience in foreign football clubs. The results can be summarized as follows: 1. Intercultural communication model has an impact on foreign football players' adjustment in the Thai football league clubs. This is consistent with empirical data as evidenced through the model Goodness of Fit. 2. The factors that have positive direct effect impacting foreign football players' adjustment in Thai football league clubs were Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior. It is also found that foreign football players who exhibited high levels in the aforementioned factors also had a high ability for adjustment. 3. Foreign football players' adjustment in Thai league football clubs comprises of five factors, which are Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication, Media usage behavior and Cultural adaptation. Furthermore, these factors can be categorized as the means to communicate with foreign football players and the necessary support from Thai people in the community. 4. Communication model for foreign football players' adjustment in Thai football league clubs called SMART model which comprises of 5 dimensions: 1) (S) Learning social media usage pattern; 2) (M) Usage's monitor; 3) (A) Use for adaptation; 4) (R) Use for make relationship in Thai society; and 5) (T) Use for training in football and in daily routine learning.

Description:

Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2019

Subject(s):

Soccer players -- Communication
Communication and culture

Keyword(s):

e-Thesis
การสื่อสารเพื่อการปรับตัวทางวัฒนธรรม
นักฟุตบอลต่างชาติในสโมสรฟุตบอลไทยลีก

Resource type:

Dissertation

Extent:

429 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5015
Show full item record

Files in this item (CONTENT)

Thumbnail
View
  • b208141.pdf ( 1.09 MB )

ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSCM: Dissertations [52]

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

‹›×