A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS
การศึกษาความเต็มใจที่จะจ่ายของผู้บริโภคต่อผลิตภัณฑ์ข้าวอินทรีย์
by Paopan Yangkunchao
Title: | A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS การศึกษาความเต็มใจที่จะจ่ายของผู้บริโภคต่อผลิตภัณฑ์ข้าวอินทรีย์ |
Author(s): | Paopan Yangkunchao |
Contributor(s): | NIDA. School of Development Economics |
Advisor: | Udomsak Seenprachawong |
Degree name: | Master of Economics |
Degree level: | Thesis |
Degree discipline: | Master of Economics |
Degree grantor: | National Institute of Development Administration |
Issued date: | 10/1/19 |
Publisher: | NIDA |
Abstract: |
This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with the characteristics of the products
The results show that Bangkok and Metropolis consumers are willing to pay more for organic rice products with features that are beneficial to health, can call the value are private or individual benefits than environmental, which can interpret the value are the Payment for Ecosystem Services. In addition, the socioeconomic factors: status of works, initial bid (price), average household income per head show statistical significance on consumers willingness to pay. |
Description: |
NIDA, 2019 |
Subject(s): | Economics |
Keyword(s): | ความเต็มใจจะจ่าย
เทคนิคสมมติเหตุการณ์ ผลิตภัณฑ์ข้าวอินทรีย์ |
Type: | Thesis |
Language: | th |
Rights holder(s): | NIDA |
URI: | https://repository.nida.ac.th/handle/662723737/5056 |
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