The creation of trust culture in the organization of food cluster in Chiang Rai province
by Chongpet Janla
ชื่อเรื่อง: | The creation of trust culture in the organization of food cluster in Chiang Rai province |
ผู้แต่ง: | Chongpet Janla |
ผู้ควบคุมงานวิจัย: | Renliang Li |
ชื่อปริญญา: | Doctor of Philosophy |
ระดับปริญญา: | Doctoral |
สาขาวิชา: | Social Development Administration |
คณะ/หน่วยงาน: | School of Social and Environmental Development |
หน่วยงานที่ประสาทปริญญา: | National Institute of Development Administration |
วันที่เผยแพร่: | 2562 |
หน่วยงานที่เผยแพร่: | National Institute of Development Administration |
บทคัดย่อ/เนื้อเรื่องย่อ: |
The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and were analyzed by qualitative methods. The results of the research found as followed: The characteristics of trust at the individual level consist of 3 mains; components, namely personality traits to ability and interpersonal interaction and at the organizational level, it is a kind of trust that does not depend on anyone factor but depends on many factors i.e., competency, honesty, and sacrifice of leaders, favorable organizational structure and culture and return to society in the form of a learning center. However, Form of trust that exists in the organization Found that it can appear in 2 forms, namely the form of trust in the organization in the form of action Expressed in the form of participatory management That requires the cooperation of all members to act simultaneously to help each other. and a form of trust in the organization in the form of ideology. Ideological beliefs include a dedication to the organization Sacrificing self-interest for the group and values about unity. The methods to create trust culture in an organization used by the food processing groups in Chiang Rai based on the principles of ‘Care’ ‘Share’ and ‘Fair’. The 3 principles used could change group members’ attitudes, behavior and communication methods leading to trust in their organization. To synthesize models of trust culture in the food organization of Chiang Rai, the results found in a 3-step process for enhancing trust, the name the first step to promote changing attitudes of group members is leaders must promote values and make a model by using the main Care Share Fair. The second step is promoting the group to change behavior for cooperation and sacrifice by using participatory management, transparency, auditing, and doing activities that benefit all parties to distribute fair compensation benefits to all parties. The third step is promoting the change in the use of communication language to promote trust by using reasoning communication Not forced or ordered by emotion and power. Recommendations: the creation of trust culture must have a norm value leading to desirable behavior. In addition, members’ values also needed to be consistent with that of the organization. It is therefore plausible to create the trust process within the community increasingly. This can be done via various community activities that promote unity and trust. |
รายละเอียดเพิ่มเติม: |
Thesis (Ph.D. (Social Development Administration))--National Institute of Development Administration, 2019 |
หัวเรื่องมาตรฐาน: | Corporate culture
Organizational sociology Trust |
คำสำคัญ: | e-Thesis |
ประเภททรัพยากร: | Dissertation |
ความยาว: | 151 leaves |
ชนิดของสื่อ: | Text |
รูปแบบแฟ้มข้อมูล: | application/pdf |
ภาษา: | eng |
สิทธิในการใช้งาน: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5184 |
แฟ้มในรายการข้อมูลนี้ (CONTENT) |
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ดู ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น
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