The model of community enterprise network management in lower central region for promoting agro-tourism
by Tassanee Naksanee
Title: | The model of community enterprise network management in lower central region for promoting agro-tourism |
Author(s): | Tassanee Naksanee |
Advisor: | Kassara Sukpatch |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2016 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2016.32 |
Publisher: | National Institute of Development Administration |
Abstract: |
The results of the study demonstrated that: 22 community enterprise networks
had 3 main activities including 1) Agricultural Institute Group/Housewives = 12
groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%).
Each group was formed to solve the problems of the 21 groups of community
(95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high
cost on production, 4) low quality of the products, short life span of the products/no
creation of the product identity, 5) lack of water supply for consumption, and the
other reason was by persuasion of 1 group leaders (4.55%). Community enterprise
network had been revealed its good potentiality in management because they had self-reliance, managed by community members, in following the Sufficiency
Economy philosophy with the aim to solve the community’s problems, and reduce
risks by creating new production line to earn extra income. The benefits derived from
the network’s operation were to enhance community’s economy, increase jobs,
accelerate income, be aware of environment conservation, and maintain natural
conditions. There were 2 forms of community enterprise network which were 1)
networks at village and district levels, and 2) external networks at 4 different levels
including district level, province level, national and international levels. All networks
helped community enterprise network by solving problems, giving consults, searching
for funds, and creating new opportunity to do business. |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 |
Subject(s): | Tourism management
การท่องเที่ยวเชิงเกษตร |
Keyword(s): | Agro-Tourism
SME |
Resource type: | Dissertation |
Extent: | 318 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5227 |
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