Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty
by Wariya Pattharapinyophong
Title: | Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty |
Author(s): | Wariya Pattharapinyophong |
Advisor: | Kassara Sukpatch |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2016 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2016.41 |
Publisher: | National Institute of Development Administration |
Abstract: |
Medical tourism is a developing market for Thailand’s tourism industry, and
offers a unique alternative to the issues associated with an excessive reliance on
traditional forms of tourism. Previous literature on this subject is limited. The primary
focus has been on the economic and social impacts of medical tourism on a host
country, and on the quality of medical services that influence medical tourists’
loyalty. There has been insufficient research conducted on developing Thailand’s
image as a medical tourism destination to establish destination loyalty. Therefore, this
study proposes to increase academic research on both developing Thailand’s
destination image to establish destination loyalty, and on medical tourism,
contributing both theoretical and practical knowledge. |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 |
Subject(s): | Medical tourism |
Keyword(s): | Medical tourist |
Resource type: | Dissertation |
Extent: | 239 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5238 |
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