• English
    • ไทย
  • English 
    • English
    • ไทย
  • Login
View Item 
  •   Wisdom Repository Home
  • คณะและวิทยาลัย
  • คณะการจัดการการท่องเที่ยว
  • GSTM: Dissertations
  • View Item
  •   Wisdom Repository Home
  • คณะและวิทยาลัย
  • คณะการจัดการการท่องเที่ยว
  • GSTM: Dissertations
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of Wisdom RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsBy Submit DateResource TypesThis CollectionBy Issue DateAuthorsTitlesSubjectsBy Submit DateResource Types

My Account

Login

Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty

by Wariya Pattharapinyophong

Title:

Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty

Author(s):

Wariya Pattharapinyophong

Advisor:

Kassara Sukpatch

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism Management

Degree department:

The Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2016

Digital Object Identifier (DOI):

10.14457/NIDA.the.2016.41

Publisher:

National Institute of Development Administration

Abstract:

Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish destination loyalty. Therefore, this study proposes to increase academic research on both developing Thailand’s destination image to establish destination loyalty, and on medical tourism, contributing both theoretical and practical knowledge.
The objectives of this study are: 1) to study Thailand’s image as a medical tourism destination, 2) to examine the perceptions of medical tourists towards travel motivation, destination image, travel constraints, destination satisfaction and destination loyalty, 3) to analyze the factors influencing destination loyalty, 4) to examine the causal relationships among travel motivation, destination image, travel constraints, destination satisfaction and destination loyalty, and 5) to propose policy recommendations for developing Thailand’s image as a medical tourism destination to establish destination loyalty.
Qualitative and quantitative methods were employed to achieve these objectives. The research commences with qualitative data analysis. A literature review of previous studies and media sources related to medical tourism in Thailand, and semi-structured in-depth interviews of medical tourism experts, were conducted to comprehend Thailand’s image as a medical tourism destination. The qualitative data analysis is directed towards objective 1, the study of Thailand’s image as a medical tourism destination, and objective 5, the policy recommendations for developing Thailand’s image as a medical tourism destination to establish destination loyalty. The analyzed data identified important measurement items of a destination image construct to achieve the remaining objectives. Examining these relationships expressed in the conceptual framework was attained by using a quantitative method; a cross-sectional survey on medical tourists in Thailand using the finalized design at the qualitative phase was conducted. Descriptive statistics and Structural Equation Modeling (SEM), including confirmatory factor analysis and path analysis, were used to analyze the data.
The findings of the study revealed that medical tourists’ destination satisfaction was affected by destination image, which was directly influenced by travel motivation. Furthermore, destination satisfaction directly affected destination loyalty, which was also indirectly affected by travel motivation through destination image and destination satisfaction. The findings also verified that medical tourists’ destination loyalty was increased by the rise of travel motivation, positive perceived destination image and higher destination satisfaction. These findings contributed towards the policy recommendations for developing Thailand’s image as a medical tourism destination to establish destination loyalty. This study merged the key concepts in developing image and confirmed their significant influences on destination loyalty

Description:

Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016

Subject(s):

Medical tourism

Keyword(s):

Medical tourist

Resource type:

Dissertation

Extent:

239 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5238
Show full item record

Files in this item (CONTENT)

Thumbnail
View
  • b196954.pdf ( 4,743.88 KB )

ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [76]

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

‹›×