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A model of port of call management for cruise tourism, Phuket, Thailand

by Paithoon Monpanthong

Title:

A model of port of call management for cruise tourism, Phuket, Thailand

Author(s):

Paithoon Monpanthong

Advisor:

Therdchai Choibamroong

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism Management

Degree department:

The Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2014

Digital Object Identifier (DOI):

10.14457/NIDA.the.2014.3

Publisher:

National Institute of Development Administration

Abstract:

The study establishes a proposed model of port of call management for cruise tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward factors affecting port of call management, 3) to measure the efficiency levels of port of call management in Phuket, Thailand and 4) to propose a model of port of call management tailored for the cruise tourism in Phuket, Thailand.
Due to a rapid growth of cruise tourism in Asia, cruise lines have deployed more cruise ships in Asia. Thus, the comprehensive, exotic and new ports are in great demands to deliver great experience as a part of cruising.
A literature review identified the current cruise tourism situation and port of call management in particular. Four factors relevant to port of call management were extracted to examine the importance levels of port of call management and to measure the efficiency levels of Phuket’s port of call management simultaneously.
The study employed mixed research methodologies. The questionnaire was used to gather the importance levels of port of call management and the efficiency levels of Phuket’s port of call management from 562 cruise passengers of all four ship sizes during their visit at Phuket port during November to December 2013. Meanwhile, the semi-structured interviews were formulated to gather data from all stakeholders relevant to Phuket’s port of call management which were 25 land-based stakeholders, 14 cruise staff and 7 cruise passengers. Descriptive and inferential statistics (T-test, one-way ANOVA, regression, correlation, and Chi Square) were applied to analyze the quantitative data while the content analysis was employed to extract the findings from semi-structured interviews.
The cruise tourism in Phuket has grown significantly, indicated by a higher number of cruise ships and cruise passengers especially Asian cruisers. The target market has shifted from ageing to the multi-generational mix. The size of the cruise ship visiting Phuket port tends to be bigger whereas the port capacity does not fit it.
Refer to the importance levels of port of call management, safety & security onshore, health & sanitation, cleanliness, immigration formality & custom regulation and political stability were the top five highest important ranks respectively whereas collaboration of stakeholders, social acceptance, port characteristic, national cruise policy and tourism amenity were the top five lowest important ranks in ascending order.
Meanwhile, immigration formality & custom regulation, service provider, tourism attraction, value for money and climate & sea conditions were the highest efficient variables of Phuket’s port of call management respectively. The five lowest efficient variables were port infrastructure, port facility, political stability, national cruise policy and collaboration of stakeholders in ascending order. Both results are consistent with the findings from interviews. In addition, a comparison between importance and efficiency levels using IPA revealed that the widest gap was port infrastructure, following with port facility, political stability respectively; while, immigration formality & custom regulation, climate & sea conditions and tourism activity showed the narrowest gaps in ascending order.
Ultimately, a model of Phuket’s port of call management was proposed under the four missions which are 1) tourism products & service enhancement, 2) safety performance priority, 3) port development, and 4) cruise tourism promotion.

Description:

Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2014

Subject(s):

Cruise ships -- Thailand -- Phuket
Tourism -- Thailand -- Phuket
Ocean travel

Keyword(s):

Port of call management

Resource type:

Dissertation

Extent:

546 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5274
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [76]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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