HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE
นวัตกรรมการสื่อสารสุขภาพเพื่อการป้องกันและเฝ้าระวังโรคซึมเศร้า
by ARPASSORN AONVISET; อาภัสสร อ้นวิเศษ; Ousa Biggins; อุษา บิ้กกิ้นส์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation
Title: | HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE นวัตกรรมการสื่อสารสุขภาพเพื่อการป้องกันและเฝ้าระวังโรคซึมเศร้า |
Contributor(s): | National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation |
Advisor: | Ousa Biggins
อุษา บิ้กกิ้นส์ |
Issued date: | 13/8/2021 |
Publisher: | National Institute of Development Administration |
Abstract: |
The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy and convenient accessibility to depression information and to change the perception of health communication towards a more positive attitude through the use of online media as a communication innovation that responds to the lifestyles of people increasingly. Moreover, the findings are expected to yield a new channel for studying and applying preventive health communication information for self-nurturing and surveillance. The developed communication model will emphasize timely depression screening and quick examination and evaluation of the level of depression severity for proper assistance.
The study was conducted with 15 samples aged 20-65 years old in Bangkok, by dividing the samples into three groups: Group 1 consisted of the samples aged 20-30 years old, Group 2 older than 30 to 40 years old, and Group 3 older than 40 up to 65 years old. The research was qualitative, conducted by documentary research through the analysis of information on websites, YouTube, applications, Facebook, and Twitter to examine the patterns and content of health communication related to depression, including communication methods used via social media. Besides, an in-depth interview was conducted with 15 samples twice. The first interview was conducted before the design of the instrument for studying the needs of the Line application for depression prevention communication. The findings then were collected to design a tool called "m-Mental Health" and a platform of health communication innovation to let the samples assess them. The second interview was conducted with the same group for assessing their satisfaction and expected benefits from the Line application.
From the study, the findings were as follows:
1) The patterns and content of health communication related to depression prevention on five types of social media were found. For websites, the screens are full of infographics, focusing on beauty and attraction with some gimmicks among graphic cartoons. YouTube shares health care and disseminates information through audio-visual systems. Users can read and share the information. Application is divided into a free and paid application for handling users' anxiety and stress, functioning as 24-hour online therapists. Facebook, both Thai and foreign, is not a sphere for health promotion. On the contrary, it can cause users too much anxiety, leading to stress and mental problems. Twitter of foreign countries is found to support useful knowledge about depression, and present a more positive and preventive approach for dealing with depression. However, Twitter in Thailand is quite a scary sphere as it can induce other users to imitate and may lead to suicide eventually. Thus, Twitter in Thailand might yield more harm than usefulness. However, from the content analysis of all five types of social media, not so many differences were found in most of their content. Mostly, the content displayed the prevalence of the depression condition for stimulating awareness and giving knowledge for health care, providing health care consultancy and listening to users’ problems, recommended hospitals and institutes of depression treatment, and provided information for depression remedy and reduction. 2) The methods used in communicating depression prevention of five types of social media were found to be different. Websites use both one-way and two-way communication through articles, journals, studies, and infographics for promoting prevention and preventing mental health. YouTube uses one-way communication in the form of videos and interviews with experienced physicians with simple language. Applications use diverse patterns. They perform as a tool for collecting information, disseminating and sharing information, communicating between the governmental agencies and people, coping with and reducing depression. Both Twitter and Facebook use two-way communication by functioning as a sphere for information exchanges, emphasizing experiential sharing in the form of statements, videos of knowledge and treatment guidelines like talking to medical experts that helps to increase relaxation and feeling at ease. 3) Regarding the need for using the LINE Official Account concerning depression prevention, it was found that the level of the users’ needs is at the high level, especially the group of 20-30 years old have the highest needs. All samples perceive it as easy to use and access. Besides, they prefer having information presented in the form of statements, images, infographics, and videos. Some recommendations of the presentation methods are (1) having several kinds of media for choosing to follow, (2) keeping updating the news, (3) being able to communicate via this channel, (4) being able to connect with other websites. Among all methods, infographics and videos are rated by the samples at the highest level, especially 20-30 years old. 4) For the design of the content on the LINE Official Account for communicating depression prevention, the samples want to have an explanation about depression screening and assessment form, self-care and self-surveillance of mental health, channels for contacting hospitals and treatment institutes at the highest level, followed by causes of or factors leading to depression and recommended hospitals and institutes at the high level, and the content about the definition of depression and severity level at the moderate level respectively. 5) For the test of the tool in the Line application, all samples had the highest level of satisfaction. They were satisfied the most with the modernity of the channel and the convenience in answering the depression assessment form. Regarding the benefits gained from the use of Line application as health Communication Innovation for Depression Prevention and Surveillance, all samples evaluated the usefulness of the information at the highest level, especially for mental health care and guidelines for coping with depression, followed by its usefulness in creating social interaction, sharing with other people, and applying in daily life, including advising other people, respectively. |
Description: |
Doctor of Philosophy (Communication Arts and Innovation) (Ph.D.(Communication Arts and Innovation)) |
Keyword(s): | โรคซึมเศร้า
ป้องกันเฝ้าระวัง สื่อสังคมออนไลน์ แอพพลิเคชั่นไลน์ (LINE) Depression Prevention Surveillance Social Media LINE Application |
Type: | Dissertation ดุษฎีนิพนธ์ |
Language: | en |
Rights: | National Institute of Development Administration |
URI: | https://repository.nida.ac.th/handle/662723737/5590 |
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