China-Asean expo evaluation and management capability imporvement strategy
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2020
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eng
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234 leaves
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b212143
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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He, Xue (2020). China-Asean expo evaluation and management capability imporvement strategy. Retrieved from: https://repository.nida.ac.th/handle/662723737/5615.
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China-Asean expo evaluation and management capability imporvement strategy
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Abstract
China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition industry and bring real benefits to the exhibition host cities and exhibitors.
The objectives of this study are to 1) identify the elements of China-ASEAN Expo evaluation, 2) assess the context, input, process and products/results of China-ASEAN Expo, and 3) propose strategies to improve the management capability of China-ASEAN Expo. Qualitative method is used in this study. Based on the CIPP evaluation theory, we obtain primary data by conducting in-depth interviews with a total of 24 interviewees, including organizers, exhibitors, local residents and research scholars. In addition, the literature review method is used to review existing literature, collect and organize relevant official documents and other secondary data. The results of this study show that:
1) By reviewing the extant literature, 20 key evaluation elements and 77 evaluation content points of the China-ASEAN Expo were elicited.
2) The results of the context evaluation show that the China-ASEAN Expo has the reasonableness and necessity to be held at the right time, whether in terms of China's national development strategy, China-ASEAN regional economic integration, regional economic development imbalance or the need for business opportunity development. The input evaluation results show that the central government and local governments provide human, material and financial support as well as strong organizational support to the China-ASEAN Expo, which comprehensively promotes the continuous upgrading and healthy development of the China-ASEAN Expo and plays an increasing role in the construction of the China-ASEAN Free Trade Area. The results of process evaluation show that with the increase in the number of China - ASEAN Expo held and the accumulation of experience in running the exhibition, the exhibition service and management capabilities in terms of management standards, operation procedures, emergency plans, event records and program rectification have been continuously improved, and the scale and effectiveness of holding the event have been expanded. The product/result evaluation shows that the economic impact, management level, customer satisfaction, comprehensive benefits and target comparison have all reached the expected goals, providing new opportunities for China-ASEAN shared cooperation and development continuously. Additionally, it is also found that there is still much room for improvement and worth exploring in terms of talent training, exhibition scale, construction of standardization, and international influence of China - ASEAN Expo.
3) This study proposes corresponding strategies to improve the management capacity of the China-ASEAN Expo, including: maintaining and improving the strategic position of the Expo; improving the level of social public services and the spiritual civilization of the city; improving the quality and expanding the scale of the Expo; strengthening the construction of the Expo management talent team; broadening the financing channels to ensure the financial investment of the Expo; strengthening the organization and management mode of the Expo; optimizing various management standards ; strengthen the event record and emergency response system; enhance the brand image of the Expo; establish outstanding corporate role models; promote the incubation of scientific and technological achievements and technology transfer of exhibitors.
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Thesis (Ph.D. (Management))--National Institute of Development Administration, 2020