A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE

Abstract

This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined with NVIVO software for coding analysis, it is found that the source of entrepreneur's “original aspiration” of charity is charity faith, while adhering to the original aspiration of charity, and gaining “popular support” from the original aspiration of charity and stimulating “psychological resilience” can facilitate “getting rewards from doing good deeds”. Entrepreneurs with “original aspiration” of charity can have a good promotion effect on the development of enterprises. Finally, this study conducted a questionnaire survey with 27 entrepreneur assistants and a semi-structured interview with eight entrepreneurs.

The combination of triangular cross-certification and contra-certification was used to further test the validity of the theory. At present, as indicated in China National Knowledge Internet (CNKI), this study is the first case from this perspective, and it shows certain theoretical innovation.