Now showing items 1-20 of 53

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    Social networking sites impacts on interpersonal communication skills and relationships 

    Pritta Chasombat; Asawin Nedpogaeo (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2014)

    The use of social networking sites and other mobile applications have been growing intensively, not to mention, several researches indicated that it is one of the factors that impact the relationship maintenance between one another. It is highly desirable for all citizens to have a good interpersonal communication to maintain and develop further relationships. Bad communication skills may have harmed the interpersonal relationships. On the other hand, when talking about social networking sites like facebook and what it does to the society, ...
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    The role of interest rate in attracting FDI : a study on the Asean 5 economy 

    Siddiqui, Hira Aijaz; Vesarach Aumeboonsuke (National Institute of Development Administration, 2014)

    This paper is concerned with the foreign direct investment (FDI) inflow and its determinant in ASEAN 5. The analysis is based on the data over the years 1986 to 2012 using the Vector Auto Regression (VAR) Technique. The objective was to analyze the relationship of (FDI) inflow and interest rates (IR). The findings suggest that the interest rates of Thailand, Indonesia, and Malaysia have a negative relation with foreign direct investment (FDI) inflow. No evidence was found that interest rates play any role in attracting the FDI inflow for Singapore ...
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    Engagement 2.0 - could enterprise 2.0 really improve the work engagement of your employees? 

    Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)

    In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational ...
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    Policy transfer in Thailand : case study of Bangkok World Book Capital 

    Surasak Jotaworn; Sid Suntrayuth (National Institute of Development Administration, 2015)

    This thesis describes the concept of policy transfer network approach by using the World Book Capital Project of UNESCO. It aims to describe the World Book Capital project that transferred to Thailand and to compare with other cities as a lens for understanding the accomplishment situation to become World Book Capital. In addition, this thesis also analyzed the appropriate of policy transfer network approach that use to describe consequence and in-depth information
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    The effect of change in output and inflation on nominal interest rate during the global financial crisis in the Eurozone, the United States, and Thailand and their differences 

    Lacko, Radovan; Vesarach Aumeboonsuke (National Institute of Development Administration, 2015)

    This study focuses on the consequences of the global financial crisis as changes in output and inflation. By researching the effects of these changes, which are the main factors influencing monetary policy, on nominal interest rate, it is important to find out which of these two factors are more important when it comes to the Eurozone and to compare it with the Unites States’ and Thailand’s monetary policy. The paper will focus on comparing the effects of these two variables on nominal interest rate before the crisis and during the global ...
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    The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users 

    Cai, Juanjuan; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

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    The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters 

    Nithi Plangsriskul; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based view of firm are used as the main theoretical framework for hypotheses development. A survey data were collected from 124 export firms in Thailand. The data were analyzed using partial least square regression analysis. The results suggest positive relationship between managerial ties and the international learning ...
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    Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees 

    Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, ...
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    The roles of corporate social responsibility perception on organizational identification, employee commitment and job satisfaction: a comparative analysis between Thai and Nepalese bank employees 

    Koirala, Manuja; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Corporate social responsibility (CSR) is one of the major topics of interest gaining attention of many researchers because an organization has to be responsible towards its act for the society and to fulfill its social obligations. Previous studies have mainly analyzed the impact of CSR from the perspective of external stakeholder, and lack studies conducted with the focus on employees, more specifically with regards to their perception towards CSR. The objectives of this research were to investigate the relationships between employee CSR ...
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    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate ...
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    The elderly problems and policies in China: a comparison with Japan 

    Liu, Yue; Aweewan Panyagometh (National Institute of Development Administration, 2017)

    This research was conducted qualitatively through review, analysis, and comparison of Chinese and Japanese policies regarding elderly policy. The methodology used in this study was literature analysis. Data on elderly population were collected from World Bank website and elderly policy documents were from a government website. The study aimed to (1) find out about the aging problem in China, (2) compare the policies on the elderly in China and Japan, and (3) provide policy recommendations for the Chinese government. The results showed that China ...
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    A Management Perspective on Professional Chinese Training in the Mining Industry of Thailand 

    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)

    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand.  Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand.  Data are gathered from an ethnography of a mining company in the Southern Thailand.  Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of ...
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    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users 

    Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides ...
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    The effect of business ethics towards firm performance: publicly listed firms on the stock exchange of Thailand 

    Areerat Leelhaphunt; Sid Suntrayuth (National Institute of Development Administration, 2017)

    Recently, there have been many embezzlement scandals relating to some publicly listed firms, especially in that they were caused by the authority in the organization. As a consequence, huge damage has been caused to people, and the country. Moreover, ethical failure in leadership at the managerial level is still active in order to seek short-term gains, even if it leads to a loss of future business opportunities. In terms of supervising and leading any ethical corporate business practice, it requires the combined factors of ethical ...
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    The analysis of the community O2O (online to offline) operation model in Nanjing 

    Jing, Wei.; Li, Renliang (National Institute of Development Administration, 2017)

    With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an ...
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    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development Administration, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
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    Robust financial trading system with Deep Q Network (DQN) 

    Sutta Sornmayura; Vesarach Aumeboonsuke (National Institute of Development Administration, 2017)

    Forex trading is one of the most attractive areas in finance. However, developing the profitable trading system is not an easy task because it requires extensive knowledge in several areas such as quantitative analysis, financial skills, and computer programming. Trading system expert, as a human, also bring in their own bias to develop the system. The trading system developers will prefer some markets over others, prefer some indicators over others, and prefer some trading time frame over others. Moreover, developing the trading system will also ...
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    Exploring factors that influence entrepreneurship of overseas Chinese students: a case study from Thailand 

    Mao, Xiaoxuan; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    With the influence of the “The Belt and Road” international environmental trend,The number of Chinese students studying in Thailand is increasing. The behavior of these students is bound to affect the development of countries. So what is the entrepreneurial situation of these students? In this thesis the author first expounds the definition of "entrepreneurship", research and development of "entrepreneurship" in Chinese and foreign academic circles,and the research of factors influencing college students' entrepreneurship. Then analyze the market ...