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    The influence of social media and perceived logistics service quality : the application of expectation confirmation theory 

    Chuthin Thanasarnaksorn; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East Asia in terms of online retail value. In addition, the popular channel for online information gathering is via social media and Thailand’s usage rate of social media is higher than the average global number. With the above information, it makes Thailand an interesting place to further investigate both social media and the online ...