Browsing วิทยาลัยนานาชาติ by Subject "Chinese traditional culture"
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Effects of traditional Chinese culture on green behavior of salespersons through their perceived value, guanxi, psychological contract, and job crafting : an empirical study based on the theory of planned behavior and self-determination theory (National Institute of Development Administration, 2019);
Employee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal ...