Now showing items 1-20 of 53

  • Thumbnail

    A Management Perspective on Professional Chinese Training in the Mining Industry of Thailand 

    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)

    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand.  Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand.  Data are gathered from an ethnography of a mining company in the Southern Thailand.  Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of ...
  • Thumbnail

    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural background, ...
  • Thumbnail

    A study on improving of incubating-efficiency of incubators in Zhejiang province, China 

    Ge, Zhenfeng; Li, Renliang (National Institute of Development Administration, 2018)

    As the business infrastructure of modern society, the incubator plays a decisive role in promoting regional economic development, alleviating regional employment pressure and improving regional innovation capacity, and is also an important policy tool designed by the government for promoting economic development. Since its birth, countries around the world have been widely adopted and put into practice and have made great progress. However, with the deepening of entrepreneurial activities, the increasing cost of resources, the increasing pressure ...
  • Thumbnail

    A study on the production management of small-budget films in China: based on three-dimensional controlling factors of project management 

    Lu, Xiaolu; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
  • Thumbnail

    An empirical study on encouraging e-commerce adoption in Thai agricultural products : a case study of rice farmers 

    Jesada Arromdee; Sid Suntrayuth (National Institute of Development Administration, 2019)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice ...
  • Thumbnail

    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
  • Thumbnail

    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate ...
  • Thumbnail

    Contribution of cultural intelligence to quality of working relationship and job burnout : the case of Thai cabin crew members belonging to a national minority group 

    Phenphimol Seriwatana; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...
  • Thumbnail

    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or ...
  • Thumbnail

    Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees 

    Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, ...
  • Thumbnail

    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
  • Thumbnail

    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of ...
  • Thumbnail

    Effects of partnership quality on the outsourcing success of translation service organizations in China 

    Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This ...
  • Thumbnail

    Effects of traditional Chinese culture on green behavior of salespersons through their perceived value, guanxi, psychological contract, and job crafting : an empirical study based on the theory of planned behavior and self-determination theory 

    Zhang, Chunyu; Fang, Chih Cheng (National Institute of Development Administration, 2019)

    Employee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal ...
  • Thumbnail

    Engagement 2.0 - could enterprise 2.0 really improve the work engagement of your employees? 

    Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)

    In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational ...
  • Thumbnail

    Exploring factors that influence entrepreneurship of overseas Chinese students: a case study from Thailand 

    Mao, Xiaoxuan; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    With the influence of the “The Belt and Road” international environmental trend,The number of Chinese students studying in Thailand is increasing. The behavior of these students is bound to affect the development of countries. So what is the entrepreneurial situation of these students? In this thesis the author first expounds the definition of "entrepreneurship", research and development of "entrepreneurship" in Chinese and foreign academic circles,and the research of factors influencing college students' entrepreneurship. Then analyze the market ...
  • Thumbnail

    Factors influencing information technology adoption in chinese retailing pharmacy sector: a case study from Huaian city, China 

    Zhang, Su; Chih-cheng Fang (National Institute of Development Administration, 2018)

    In modern society, information technology plays an important role in the field of health care. This study first explored the UTAUT (Unified Theory Acceptance and Use of Technology) to study Chinese Retailing Pharmacy Sector’s IT adoption in new mandatory context. By constructing research model Pharmacy-UTAUT, the author tried to find out the core factors influencing IT adoption, the moderators affecting the strength of relationships between variables and the new model’s explanatory power. Pharmacy-UTAUT incorporates two constructs (attitude and ...
  • Thumbnail

    Holistic view on successful aging: life course and current factors determining successful aging in Thailand 

    Suphicha Booranavitayaporn; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet.  This dissertation studied holistic view ...
  • Thumbnail

    Influencing factors of tacit knowledge sharing behavior of teachers in colleges and universities based on the theory of planned behavior and knowledge transfer 

    Xu, Ling; Li, Zhongwu (National Institute of Development Administration, 2021)

    Nowadays, China has entered the era of knowledge economy. As the most important resource element for the survival and development of organizations, knowledge is the key source for individuals and organizations to acquire their core competitiveness. As the gathering place of a large number of advanced knowledge and knowledge-based talents, as well as the cradle of knowledge creation and innovation, colleges and universities are the bases of knowledge exchange, knowledge dissemination, knowledge sharing, knowledge application and personnel training, ...
  • Thumbnail

    Life cycle cost analysis of end-off-life vehicle to examine the economic feasibility and management policy in Thailand 

    Pongsak Wonglertkunakorn; Aweewan Panyagometh (National Institute of Development Administration, 2018)

    A vehicle that is no longer used is called an End-of-Life Vehicle (ELV). ELV management is a crucial issue that is addressed by many countries who are keen to reduce waste and improve the ELV treatment process. In developed countries, regardless of the different policies they chose, ELV management is stable and systematic. In Thailand, there is no direct law or regulation for ELV management. In addition, the current policy promotes the use of old cars because the annual tax registration renewal fee is reduced from year six by ten percent every ...