Now showing items 1-20 of 67

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    A model of human resource management practices for employee engagement to enhancing service-oriented organizational citizenship behaviors and the moderating role of positive psychological capital : evidence from the Vietnamese banking industry 

    Vuong, Nhat Bui; Sid Suntrayuth (National Institute of Development Administration, 2020)

    This study is aimed to identify key elements of HRM practices and then to test their impact on employees' service-oriented organizational citizenship behaviors (SO- OCBs) through the mediating role of employce engagement as well as noting the moderating role of Positive psychological capital in the Vietnamese banking industry. Literature relating to SO-OCBs, employee engagement, positive psychological capital and HRM practices were reviewed. Previous researches were studied by author as much as possible. In the literature review, the ...
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    A preliminary study on the relationship between entrepreneur charity "original aspiration" and enterprise development-take China as an example 

    Zhang, Leilei; Sid Suntrayuth (National Institute of Development Administration, 2020)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural background, ...
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    A study on improving of incubating-efficiency of incubators in Zhejiang province, China 

    Ge, Zhenfeng; Li, Renliang (National Institute of Development Administration, 2018)

    As the business infrastructure of modern society, the incubator plays a decisive role in promoting regional economic development, alleviating regional employment pressure and improving regional innovation capacity, and is also an important policy tool designed by the government for promoting economic development. Since its birth, countries around the world have been widely adopted and put into practice and have made great progress. However, with the deepening of entrepreneurial activities, the increasing cost of resources, the increasing pressure ...
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    A study on the production management of small-budget films in China: based on three-dimensional controlling factors of project management 

    Lu, Xiaolu; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
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    Absorptive capacity, strategic flexibility and innovation performance on sustainable competitive advantage: an internationalization perspective 

    Kong, Yuxia; Sid Suntrayuth (National Institute of Development Administration, 2020)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    An empirical study of influencing factors on mobile food delivery app consumers' continuous use intention with the perspective of herd behavior--integrated model based on TAM, ISSM, and ECM 

    Ran, Limin; Li, Zhongwu (National Institute of Development Administration, 2020)

    With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...
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    An empirical study on encouraging e-commerce adoption in Thai agricultural products : a case study of rice farmers 

    Jesada Arromdee; Sid Suntrayuth (National Institute of Development Administration, 2019)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice ...
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    Analysis of factors influencing tourists' willingness to revisit border cities in China 

    Gao, Haifeng; Li, Zhongwu (National Institute of Development Administration, 2021)

    With the overall development of the social economy and the improvement of people's daily life, tourism has become an indispensable part of the spiritual and material life of the nation. As a result, the development trend of tourism is gradually moving towards mass consumption and quality demand, and the people's demand for leisure and holiday travel experience is more intense. The requirements for the infrastructure, public service facilities, ecological environment, and travel experience of tourist destinations are constantly increasing, especially ...
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    Bank financial capability & compliance on MSME lending amid economic change & the growth of Fin-Tech Companies in Indonesia 

    Wibowo, Martino; Vesarach Aumeboonsuke (National Institute of Development Administration, 2019)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    China-Asean expo evaluation and management capability imporvement strategy 

    He, Xue; Renliang Li (National Institute of Development Administration, 2020)

    China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition ...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate ...
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    Contribution of cultural intelligence to quality of working relationship and job burnout : the case of Thai cabin crew members belonging to a national minority group 

    Phenphimol Seriwatana; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...
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    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or ...
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    Contribution of social media use and cultural intelligence of salesperson to customer qualification skills, adaptive selling behaviors and sales performance: the case of export salespersong in China 

    Zhou, Jihong; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
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    Cross-national comparison on the impact of online consumers' trust and risk perceptions on b2c online marketplace acceptance: an empirical analysis of online consumers in Thailand and Germany 

    Eine, Bastian; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2020)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of ...
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    Determinants on college teachers' willingness to continue using in online teaching software: from flow experience prospective 

    Li, Zhongwi; Wei, Na; Li, Zhongwi (National Institute of Development Administration, 2021)

    The world education system reform is developing towards the direction of digital evaluation. The online teaching market is large, and it is supported by Chinese government. Software companies would like to improve better teaching application. Although the online teaching software is wildly used, it defective and needed to be improved. The online survey was used to collect data onto 358 university teachers in Guangzhou. The aim at the study is to find out the main determinants on willingness to continue using online teaching software. Then, the ...