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The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users
; (National Institute of Development Administration, 2016)
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Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees
; (National Institute of Development Administration, 2016)
Efficient knowledge sharing behavior within enterprises plays a key role in
increasing organizations’ competitive strength and productivity. Social media is a way
that provides a broader knowledge sharing platform for ...
The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users
; (National Institute of Development
Administration, 2017)
This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions ...
The influence of social media and perceived logistics service quality : the application of expectation confirmation theory
; (National Institute of Development Administration, 2018)
The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East ...
The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions
; (National Institute of Development Administration, 2017)
The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. ...