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AuthorAkaraphun Ratasuk (1)Areerat Leelhaphunt (1)Ariyaporn Nunthiphatprueksa (1)Arti Pandey (1)Asdawut Siriprasertchok (1)Cai, Juanjuan (1)Cheng, Yu (1)Chuthin Thanasarnaksorn (1)Ekawee Vaitoonkiat (1)Farrell, Wendy Colleen (1)... View MoreSubjecte-Thesis (41)Social media (5)Cultural intelligence (4)Leadership (4)Chinese language (2)Consumer behavior (2)Emotional intelligence (2)Performance (2)Personnel management (2)Prize theses (2)... View MoreDate Issued2021 (5)2020 (3)2019 (12)2018 (16)2017 (10)2016 (5)2015 (3)2014 (3)

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Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)
As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has ...
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Social management ideaology of Mo-Tse's and its enlightenment to the innovation of contemporary grass-root social governance: a practical case of innovation in Chongqing city of China 

Xiong, Rong; Yu-Hsiu Lee (National Institute of Development Administration, 2018)
The research paradigm of “problems-intellectual resources-countermeasures”  is adopted for this paper, in which Mohist intellectual resources are sorted and pertinent thoughts are picked to build fundamental theories for ...
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Contribution of social media marketing capability to business performance of Thai firms 

Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)
Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a ...
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Maintenance-oriented human resource system and performance-oriented human resource system, parents' expectation, career intention and career choice of college graduating students : an example from China 

Liang, Zhao; Sid Suntrayuth (National Institute of Development Administration, 2019)
Men are afraid in the wrong line of business, which is a widely known expression in China. Career can not only change people’s lifestyles, but also affect their mental health. Therefore, proper career choice will bring ...
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The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)
Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that ...
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A study on the production management of small-budget films in China: based on three-dimensional controlling factors of project management 

Lu, Xiaolu; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)
At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and ...
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Policy transfer in Thailand : case study of Bangkok World Book Capital 

Surasak Jotaworn; Sid Suntrayuth (National Institute of Development Administration, 2015)
This thesis describes the concept of policy transfer network approach by using the World Book Capital Project of UNESCO. It aims to describe the World Book Capital project that transferred to Thailand and to compare with ...
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The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters 

Nithi Plangsriskul; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based ...
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Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees 

Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for ...
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The effect of change in output and inflation on nominal interest rate during the global financial crisis in the Eurozone, the United States, and Thailand and their differences 

Lacko, Radovan; Vesarach Aumeboonsuke (National Institute of Development Administration, 2015)
This study focuses on the consequences of the global financial crisis as changes in output and inflation. By researching the effects of these changes, which are the main factors influencing monetary policy, on nominal ...
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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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