The development of Asean cultural indices and Asean cultural measurement for media
by Panurit Sarasombat
Title: | The development of Asean cultural indices and Asean cultural measurement for media |
Author(s): | Panurit Sarasombat |
Advisor: | Patchanee Cheyjunya |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Communication Arts and Innovation |
Degree department: | The Graduate School of Communication Arts and Management Innovation |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2017 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2017.34 |
Publisher: | National Institute of Development Administration |
Abstract: |
This research is an exploratory research, applying mixed research methods of
both qualitative and quantitative, aims to study typology, domain, and characteristics
of cultural indices and measurement for media. The research was conducted in 3
stages. The first stage was the stage of documentary research on related theories,
concepts, and articles, and of gaining experts’ opinions by Delphi Technique. The
second stage was the stage of factor extraction towards cultural sub-components and
indicator factors, conducted with 720 mainland-ASEAN representatives from 6
regions in Thailand. The last stage was a test of developed instrument by verifying
program content from the studied common-culture indicators gained from the second
stage. The results of each stage were found as followed: |
Description: |
Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2017 |
Subject(s): | Asean socio -- cultural community |
Keyword(s): | Asean cultural indices
Prize theses วิทยานิพนธ์รางวัลดี วิทยานิพนธ์ได้รับรางวัล วิทยานิพนธ์ได้รับรางวัลประจำปี 2561 |
Resource type: | Dissertation |
Extent: | 336 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5875 |
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