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The development of Asean cultural indices and Asean cultural measurement for media

by Panurit Sarasombat

Title:

The development of Asean cultural indices and Asean cultural measurement for media

Author(s):

Panurit Sarasombat

Advisor:

Patchanee Cheyjunya

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Communication Arts and Innovation

Degree department:

The Graduate School of Communication Arts and Management Innovation

Degree grantor:

National Institute of Development Administration

Issued date:

2017

Digital Object Identifier (DOI):

10.14457/NIDA.the.2017.34

Publisher:

National Institute of Development Administration

Abstract:

This research is an exploratory research, applying mixed research methods of both qualitative and quantitative, aims to study typology, domain, and characteristics of cultural indices and measurement for media. The research was conducted in 3 stages. The first stage was the stage of documentary research on related theories, concepts, and articles, and of gaining experts’ opinions by Delphi Technique. The second stage was the stage of factor extraction towards cultural sub-components and indicator factors, conducted with 720 mainland-ASEAN representatives from 6 regions in Thailand. The last stage was a test of developed instrument by verifying program content from the studied common-culture indicators gained from the second stage. The results of each stage were found as followed:
For documentary research, primary data from the previous studies and humanistic evidence was arranged according to the UNESCO Framework for Cultural Statistics or UNESCO FCS and ESSnet-Culture, and applied with ASEAN CultureSpecific attributes. As a result, preliminary indicators and component variables consisting of 7 sub-components or domains, and 29 indicator variables were formed.
At the stage of trend forecasting by Delphi Technique method, the preliminary variables (7 sub-components and 29 indicator variables) were proposed to 7 experts for refinement. From using this technique for two rounds, 9 sub-components, and 47
indicator variables were rated by 7 experts at very appropriate to the most appropriate level, namely Me 4-5, IR ≤ 1.50, with consensus.
The following stage was Confirmatory Factor Analysis in which 47 ASEAN cultural indicator variables were tested by Structural Equation Model and found to be congruent with empirical data gained from 720 subjects. The findings also showed that a model for ASEAN common-culture indices composed of 1 principal component (ASEAN), 9 sub-components (A-I), and 47 indicator variables (X1-X47). According to statistical value of Model Fit Indices, the expected model was found to be congruent with empirical data model, namely (χ2/df = 1.761, GFI = . 912, AGFI =.895, NFI = .956, RMSEA = .033 (PCLOSE = 1.00), RMR = .019, with regression weight or path coefficient of .726 - .940 and with estimating predicted coefficients at 52.7 - 88.3% (R2between .527 - .883).
At the last stage, the efficiency of all 47 ASEAN cultural indicator variables was tested for the practicality by developing numerical tally sheet instrument and testing them on informative content of 100 selected episodes in the television program with quantitative content analysis. From the testing, the model and instrument was proved to be efficient in tallying ASEAN common culture inclusively and had a potential in extracting culture from program content satisfactorily.

Description:

Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2017

Subject(s):

Asean socio -- cultural community

Keyword(s):

Asean cultural indices
Prize theses
วิทยานิพนธ์รางวัลดี
วิทยานิพนธ์ได้รับรางวัล
วิทยานิพนธ์ได้รับรางวัลประจำปี 2561

Resource type:

Dissertation

Extent:

336 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5875
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



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  • GSCM: Dissertations [52]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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