Now showing items 1-10 of 10

  • Thumbnail

    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
  • Thumbnail

    The smart farming by adopting the philosophy of the sufficiency economy: the case study of duck farm, Latkrabang, Thailand 

    Phanita Phakdi; Aweewan Panyagometh (National Institute of Development Administration, 2018)

    Focusing on agricultural business seems promising. Considering on environment and capability of most Thai farmers, smart Farm in Thailand should be household-based farming by using simple and economical feasible technology will generate income for households on sufficiency economy basis. The objectives of this study are to develop farming and knowledge dissemination about the smart farming by adopting the philosophy of the sufficiency economy in duck farm prototype. To develop technology need assessment of duck farm in alignment with the concept ...
  • Thumbnail

    Effects of partnership quality on the outsourcing success of translation service organizations in China 

    Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This ...
  • Thumbnail

    Robust financial trading system with Deep Q Network (DQN) 

    Sutta Sornmayura; Vesarach Aumeboonsuke (National Institute of Development Administration, 2017)

    Forex trading is one of the most attractive areas in finance. However, developing the profitable trading system is not an easy task because it requires extensive knowledge in several areas such as quantitative analysis, financial skills, and computer programming. Trading system expert, as a human, also bring in their own bias to develop the system. The trading system developers will prefer some markets over others, prefer some indicators over others, and prefer some trading time frame over others. Moreover, developing the trading system will also ...
  • Thumbnail

    Social management ideaology of Mo-Tse's and its enlightenment to the innovation of contemporary grass-root social governance: a practical case of innovation in Chongqing city of China 

    Xiong, Rong; Yu-Hsiu Lee (National Institute of Development Administration, 2018)

    The research paradigm of “problems-intellectual resources-countermeasures”  is adopted for this paper, in which Mohist intellectual resources are sorted and pertinent thoughts are picked to build fundamental theories for innovation of grass-roots social governance from a series of pointcuts. Interdisciplinary and literature research, questionnaire, field and empirical study are adopted for realistic analysis, to get a picture and identify the problems of current grass-roots governance; empirical study is conducted through comparative analysis and ...
  • Thumbnail

    The impact of inclusive leadership on employee engagement: the mediator of psychological capital and the moderator of job embeddedness 

    Zhou, Yu; Chih-cheng Fang (National Institute of Development Administration, 2018)

    Employee engagement has been identified as a key driver for increasing organizational productivity and performance. Previous studies indicate the significance of leadership to employee engagement, but little is known about the relationships between inclusive leadership and employee engagement. This research aims to demonstrate this relationship by investigating the impact of inclusive leadership on employee engagement, and the mediating effect of psychological capital. Simultaneously, the moderating role of job embeddedness on the relationship ...
  • Thumbnail

    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
  • Thumbnail

    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
  • Thumbnail

    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural background, ...
  • Thumbnail

    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...