Now showing items 1-20 of 20

  • Thumbnail

    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
  • Thumbnail

    The smart farming by adopting the philosophy of the sufficiency economy: the case study of duck farm, Latkrabang, Thailand 

    Phanita Phakdi; Aweewan Panyagometh (National Institute of Development Administration, 2018)

    Focusing on agricultural business seems promising. Considering on environment and capability of most Thai farmers, smart Farm in Thailand should be household-based farming by using simple and economical feasible technology will generate income for households on sufficiency economy basis. The objectives of this study are to develop farming and knowledge dissemination about the smart farming by adopting the philosophy of the sufficiency economy in duck farm prototype. To develop technology need assessment of duck farm in alignment with the concept ...
  • Thumbnail

    Effects of partnership quality on the outsourcing success of translation service organizations in China 

    Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This ...
  • Thumbnail

    Robust financial trading system with Deep Q Network (DQN) 

    Sutta Sornmayura; Vesarach Aumeboonsuke (National Institute of Development Administration, 2017)

    Forex trading is one of the most attractive areas in finance. However, developing the profitable trading system is not an easy task because it requires extensive knowledge in several areas such as quantitative analysis, financial skills, and computer programming. Trading system expert, as a human, also bring in their own bias to develop the system. The trading system developers will prefer some markets over others, prefer some indicators over others, and prefer some trading time frame over others. Moreover, developing the trading system will also ...
  • Thumbnail

    Social management ideaology of Mo-Tse's and its enlightenment to the innovation of contemporary grass-root social governance: a practical case of innovation in Chongqing city of China 

    Xiong, Rong; Yu-Hsiu Lee (National Institute of Development Administration, 2018)

    The research paradigm of “problems-intellectual resources-countermeasures”  is adopted for this paper, in which Mohist intellectual resources are sorted and pertinent thoughts are picked to build fundamental theories for innovation of grass-roots social governance from a series of pointcuts. Interdisciplinary and literature research, questionnaire, field and empirical study are adopted for realistic analysis, to get a picture and identify the problems of current grass-roots governance; empirical study is conducted through comparative analysis and ...
  • Thumbnail

    The impact of inclusive leadership on employee engagement: the mediator of psychological capital and the moderator of job embeddedness 

    Zhou, Yu; Chih-cheng Fang (National Institute of Development Administration, 2018)

    Employee engagement has been identified as a key driver for increasing organizational productivity and performance. Previous studies indicate the significance of leadership to employee engagement, but little is known about the relationships between inclusive leadership and employee engagement. This research aims to demonstrate this relationship by investigating the impact of inclusive leadership on employee engagement, and the mediating effect of psychological capital. Simultaneously, the moderating role of job embeddedness on the relationship ...
  • Thumbnail

    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
  • Thumbnail

    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
  • Thumbnail

    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural background, ...
  • Thumbnail

    A study on improving of incubating-efficiency of incubators in Zhejiang province, China 

    Ge, Zhenfeng; Li, Renliang (National Institute of Development Administration, 2018)

    As the business infrastructure of modern society, the incubator plays a decisive role in promoting regional economic development, alleviating regional employment pressure and improving regional innovation capacity, and is also an important policy tool designed by the government for promoting economic development. Since its birth, countries around the world have been widely adopted and put into practice and have made great progress. However, with the deepening of entrepreneurial activities, the increasing cost of resources, the increasing pressure ...
  • Thumbnail

    The cross-cultural implications of learner initiative on the technology acceptance of mobile learning at the corporate level 

    Farrell, Wendy Colleen; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    HR Training and Development (T&D) initiatives are often tasked with training as many employees as possible for as little money as possible while proving training efficacy. To accomplish this, e-learning and now m-Learning have been seen as viable options. Unfortunately, merely deploying the learning opportunities does not mean that the learners will actually use it (Swang et al., 2013) . In this context, learner initiative (LI) has been shown to be an obstacle for more distant (i.e. not co-located and synchronous) learning (Tuckman, 2007). ...
  • Thumbnail

    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...
  • Thumbnail

    Life cycle cost analysis of end-off-life vehicle to examine the economic feasibility and management policy in Thailand 

    Pongsak Wonglertkunakorn; Aweewan Panyagometh (National Institute of Development Administration, 2018)

    A vehicle that is no longer used is called an End-of-Life Vehicle (ELV). ELV management is a crucial issue that is addressed by many countries who are keen to reduce waste and improve the ELV treatment process. In developed countries, regardless of the different policies they chose, ELV management is stable and systematic. In Thailand, there is no direct law or regulation for ELV management. In addition, the current policy promotes the use of old cars because the annual tax registration renewal fee is reduced from year six by ten percent every ...
  • Thumbnail

    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...
  • Thumbnail

    A study on the production management of small-budget films in China: based on three-dimensional controlling factors of project management 

    Lu, Xiaolu; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
  • Thumbnail

    The influence of social media and perceived logistics service quality : the application of expectation confirmation theory 

    Chuthin Thanasarnaksorn; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East Asia in terms of online retail value. In addition, the popular channel for online information gathering is via social media and Thailand’s usage rate of social media is higher than the average global number. With the above information, it makes Thailand an interesting place to further investigate both social media and the online ...
  • Thumbnail

    The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

    Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
  • Thumbnail

    Holistic view on successful aging: life course and current factors determining successful aging in Thailand 

    Suphicha Booranavitayaporn; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet.  This dissertation studied holistic view ...
  • Thumbnail

    Research on the development strategy of the Thai pavilion in Yiwu international trade city, China 

    Qian, Xianglin; Li, Renliang (National Institute of Development Administration, 2019)

    China Yiwu International Trade City Thailand Pavilion development strategy research has two main purposes: 1) to understand the Chinese people's perception and recognition to Thai goods, 2) to develop the Thai Pavilion's market strategy to promote the development of the Thailand Pavilion. This study adopts a combination method of quantitative research and qualitative research. Quantitative research mainly uses questionnaires to conduct random questions and answers among 200 customers in Yiwu International Trade City, China. During a period ...
  • Thumbnail

    The influence of risk perception and proactive behavior on performance of firms in the stock exchange of Thailand : the moderating roles of organizational units and types of firms 

    Sippavit Wongsuwatt; Sid Suntrayuth (National Institute of Development Administration, 2018)

    Research on the role of risk perception and proactive behavior on firm performance has gained importance, but little is known about how the types of firm and different roles of managers might influence the outcomes of firm performance when they perceive risk and take proactive actions. This study aimed to investigate the effects of firms’ perceived risk on managers and their proactive behaviors and the effects of firm managers’ proactive actions on firm performance in terms of financial performance and risk management concepts. Using a questionnaire ...