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Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand
(National Institute of Development Administration, 2021);
The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is ...
The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective
(National Institute of Development Administration, 2017);
C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post ...
Cross-national comparison on the impact of online consumers' trust and risk perceptions on b2c online marketplace acceptance: an empirical analysis of online consumers in Thailand and Germany
(National Institute of Development Administration, 2020);
The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established ...