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The influence of social media and perceived logistics service quality : the application of expectation confirmation theory
; (National Institute of Development Administration, 2018)
The internet has changed the way business is conducted and the current online retail environment has presented new opportunities for both retailers and consumers. Regionally, Thailand was ranked number one in South East ...
The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions
; (National Institute of Development Administration, 2017)
The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. ...