Browsing ICO: Theses by Author "Peerayuth Charoensukmongkol"
Now showing items 1-4 of 4
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Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees
; (National Institute of Development Administration, 2016)
Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, ... -
The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters
; (National Institute of Development Administration, 2016)
This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based view of firm are used as the main theoretical framework for hypotheses development. A survey data were collected from 124 export firms in Thailand. The data were analyzed using partial least square regression analysis. The results suggest positive relationship between managerial ties and the international learning ... -
The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users
; (National Institute of Development Administration, 2017)
This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides ... -
The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users
; (National Institute of Development Administration, 2016)
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