Sustainable tourist destination brand image assessment case study of Mae Kam Pong community
by Nattawut Wita
Title: | Sustainable tourist destination brand image assessment case study of Mae Kam Pong community |
Author(s): | Nattawut Wita |
Advisor: | Suwaree Namwong |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2017 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2017.16 |
Publisher: | National Institute of Development Administration |
Abstract: |
This study examines the relationship between attributes-holistic uniqueness:
slow tourism, psychology: emotion and sustainable image in the context of
community-based tourism. An image of tourism brand at present plays important roles
in the construction of tourist attraction. An image of tourism brand is a marketing
strategy which can make tourist attractions be successful. In the past, a study on an
image of tourism brand put the importance on brand image as most viewed by
tourists. The image measuring of community-based tourism at the local level can lead
to sustainability. |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2017 |
Subject(s): | Tourist
Brand image |
Keyword(s): | tourism destination |
Resource type: | Dissertation |
Extent: | 273 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/6018 |
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