A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand
Files
Issued Date
2018
Issued Date (B.E.)
2561
Available Date
Copyright Date
Resource Type
Series
Edition
Language
eng
File Type
application/pdf
No. of Pages/File Size
614 leaves
ISBN
ISSN
eISSN
Other identifier(s)
Identifier(s)
b203143
Access Rights
Access Status
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rights Holder(s)
Physical Location
National Institute of Development Administration. Library and Information Center
Bibliographic Citation
Citation
Yongyut Kaewudom (2018). A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand. Retrieved from: https://repository.nida.ac.th/handle/662723737/6038.
Title
A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand
Alternative Title(s)
Author(s)
Advisor(s)
Editor(s)
item.page.dc.contrubutor.advisor
Advisor's email
Contributor(s)
Contributor(s)
Abstract
This research aims 1) to analyze the implementation of a health tourism
promoting policy in Thai traditional medicine promoting hospitals, 2) to evaluate the
efficiency and effectiveness of a health tourism logistic management process in Thai
traditional medicine promoting hospitals, and 3) to create a model of the health
tourism logistic management in Thai traditional medicine promoting hospitals with a
combination of quantitative and qualitative research methods.
According to the findings, most of the health tourism tourists who use the services in Thai traditional medicine promoting hospitals are female aged between 41-50, married, hold a bachelor degree, and work as governmental officers/governmental staff with a salary of 15.001-25,000 Baht. For most of them, using the service in Thai traditional medicine promoting hospitals is their first time, and their main purpose is to receive Thai massage service. Regarding the health tourism promoting policy implementation in Thai traditional medicine promoting hospitals, it is found that the policy used for the implementation in the hospitals is clear and in accordance with the economic and social condition as well as the tourists’ value. Resources for the implementation include a location, budget, personnel as well as material, equipment, and tools are sufficiently allocated. Technology is applied to support the process. An organization structure is well-arranged to suit the policy implementation while the implementing operators are greatly knowledgeable and skilled. They communicate with each other and with the tourists appropriately and clearly. However, there are some problems such as a delay of budget disbursement due to governmental processes and high maintenance costs for some equipment.
According to an evaluation of the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals, it is found that, for physical flow management, the hospitals provide service areas to the tourists properly despite of a limited resting area. For information flow management, the hospitals provide directional signs around the hospitals for the tourists’ convenient accessibility, but they are still far and few between. Storing, forwarding, and linking data is mainly based on a document system. For financial flow management, only one payment channel is available, but it does not affect the speed of the service. For service process flow management, the hospitals have systematic service processes and practices from the first to last process; however, there is no service before the tourists leave. For service quality, the hospitals have service quality management to facilitate the tourists along with the use of innovation and technology in the service and personnel training about service mind and empathy towards the tourists.
According to hypothesis testing, it is discovered that health tourism promoting policy implementation factors including the policy’s clarity, resources, and implementing operators have an influence on the health tourism logistic management process in Thai traditional medicine promoting hospitals. Moreover, the result shows that the tourists with different ages lead to a difference in an evaluation of the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals, whereas their different service experience leads to a difference in an efficiency evaluation of the health tourism logistic management process in Thai traditional medicine promoting hospitals. Also, the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals associate with each other and are in the same direction.
A model of the health tourism logistic management in Thai traditional medicine promoting hospitals consists of minor processes underlying the physical flow management, information flow management, financial flow management, service process flow management, and service quality according to a service line from the tourists entering the hospital until leaving.
According to the findings, most of the health tourism tourists who use the services in Thai traditional medicine promoting hospitals are female aged between 41-50, married, hold a bachelor degree, and work as governmental officers/governmental staff with a salary of 15.001-25,000 Baht. For most of them, using the service in Thai traditional medicine promoting hospitals is their first time, and their main purpose is to receive Thai massage service. Regarding the health tourism promoting policy implementation in Thai traditional medicine promoting hospitals, it is found that the policy used for the implementation in the hospitals is clear and in accordance with the economic and social condition as well as the tourists’ value. Resources for the implementation include a location, budget, personnel as well as material, equipment, and tools are sufficiently allocated. Technology is applied to support the process. An organization structure is well-arranged to suit the policy implementation while the implementing operators are greatly knowledgeable and skilled. They communicate with each other and with the tourists appropriately and clearly. However, there are some problems such as a delay of budget disbursement due to governmental processes and high maintenance costs for some equipment.
According to an evaluation of the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals, it is found that, for physical flow management, the hospitals provide service areas to the tourists properly despite of a limited resting area. For information flow management, the hospitals provide directional signs around the hospitals for the tourists’ convenient accessibility, but they are still far and few between. Storing, forwarding, and linking data is mainly based on a document system. For financial flow management, only one payment channel is available, but it does not affect the speed of the service. For service process flow management, the hospitals have systematic service processes and practices from the first to last process; however, there is no service before the tourists leave. For service quality, the hospitals have service quality management to facilitate the tourists along with the use of innovation and technology in the service and personnel training about service mind and empathy towards the tourists.
According to hypothesis testing, it is discovered that health tourism promoting policy implementation factors including the policy’s clarity, resources, and implementing operators have an influence on the health tourism logistic management process in Thai traditional medicine promoting hospitals. Moreover, the result shows that the tourists with different ages lead to a difference in an evaluation of the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals, whereas their different service experience leads to a difference in an efficiency evaluation of the health tourism logistic management process in Thai traditional medicine promoting hospitals. Also, the efficiency and effectiveness of the health tourism logistic management process in Thai traditional medicine promoting hospitals associate with each other and are in the same direction.
A model of the health tourism logistic management in Thai traditional medicine promoting hospitals consists of minor processes underlying the physical flow management, information flow management, financial flow management, service process flow management, and service quality according to a service line from the tourists entering the hospital until leaving.
Table of contents
Description
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2018