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THE INFLUENCING FACTORS OF ONLINE COMPENSATORY CONSUMPTION BEHAVIOR OF CHINESE ELDERLY 

dc.contributorPengfei Jiangen
dc.contributorPengfei Jiangth
dc.contributor.advisorZhongwu Lien
dc.contributor.advisorZhongwu Lith
dc.contributor.otherNational Institute of Development Administration. International College,en
dc.date.accessioned2022-11-15T04:55:53Z
dc.date.available2022-11-15T04:55:53Z
dc.date.issued3/6/2022
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/6095
dc.descriptionDoctor of Philosophy (Management) (Ph.D.(Management))en
dc.descriptionปรัชญาดุษฎีบัณฑิต (การจัดการ) (ปร.ด.(การจัดการ))th
dc.description.abstractWith the coming of aging and informatization at the same time, the status and share of the elderly in online consumer market have been continuously improved. The structure of the market has also changed greatly, so the problems, disadvantages, risks and unpredictable factors in the transaction between the elderly and the online shopping platforms would bring many tests to social management. In the context of new social development, the study of the consumption behavior of the elderly through online shopping can not only provide a theoretical basis for online sales enterprises to improve their industry services, but also provide valuable suggestions to meet the living needs of the elderly and improve their quality of life. Based on the reality, online sales enterprises and government regulators should not only pay attention to the scale and potential of future elderly market, but also to the risks and influencing factors of online shopping behaviors. Therefore, this paper would construct SEM equation structure model to study the online consumption behavior of Chinese elderly groups which will base on the empirical analysis of the influencing factors of online consumption behaviors of Chinese elderly groups under compensatory consumption intention, mainly the independent variables in the model (behavior attitude, subjective norms, perceived behavior control) A confirmatory study was conducted on the influence relationship between moderating variables (self-esteem threat, lack of sense of belonging, lack of control), intermediary variables (compensatory consumption motivation), dependent variables (compensatory consumption behavior) and other variables. The SPSS statistical analysis tool was used to verify whether or not the relationship between variables has a significant impact on the online consumption behavior of the elderly. Through the results of this study, some suggestions could be put forward for online sales enterprises and relevant government departments. The empirical research results of this paper have important practical significance and academic values that can provide relevant theoretical basis and decision-making reference for the future decision of online sales enterprises and the rational online consumption of the elderly.en
dc.description.abstract-th
dc.description.provenanceMade available in DSpace on 2022-11-15T04:55:53Z (GMT). No. of bitstreams: 2 6212032020.pdf: 4644790 bytes, checksum: dee526e96385fbddb546d34fc482f465 (MD5) license.txt: 202 bytes, checksum: b73cf3ce748735a79944aa8bb026b893 (MD5) Previous issue date: 3en
dc.language.isoen
dc.publisherNational Institute of Development Administration
dc.rightsNational Institute of Development Administration
dc.subjectThe Elderlyen
dc.subjectOnline Shoppingen
dc.subjectCompensatory Psychologyen
dc.subjectOnline Consumption Behavioren
dc.subjectCompensatory Consumption Behavioren
dc.subject.classificationArts and Humanitiesen
dc.titleTHE INFLUENCING FACTORS OF ONLINE COMPENSATORY CONSUMPTION BEHAVIOR OF CHINESE ELDERLY en
dc.titleTHE INFLUENCING FACTORS OF ONLINE COMPENSATORY CONSUMPTION BEHAVIOR OF CHINESE ELDERLY th
dc.typeDissertationen
dc.typeดุษฎีนิพนธ์th


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