THE CAUSAL EFFECTS OF EFFECTIVE HUMAN RESOURCE PRACTICES AND PERCEPTION OF OWN CULTURE INFLUENCING ON AWARENESS OF INTERCULTURAL COMMUNICATION TOWARD TEAMWORK PERFORMANCE AMONG 5 STAR-RATED HOTEL STAFF IN THAILAND

Abstract

The hotel industry is the largest and most rapidly growing industry in Thailand. Many tourists are travelling there from many different countries around the world. The ability for hotel staffs to use multi-languages in communication with guests, such as English, Chinese and Japanese, is becoming more than ever so needed as an absolute minimal requirement. Due to widespread difficulties with the language barrier, many hotels hire native speaker to solve this problem. This study, therefore, explored the effectiveness of human resource practices (HRP) that led to the awareness of intercultural communication among 5 star-rated staff. The data were collected from expatriate staff in 5 star-rated Thai hotel chains in Thailand. The total of 578 out of 600 questionnaires were obtained and analyzed by using structural equation modeling to test the hypotheses. The main results indicated that HRP had a positive, direct effect on the awareness of intercultural communication among 5 star-rated hotel in Thailand. The researcher recommended that the human resources department in the hospitality industry provide training to expatriate to make them aware of intercultural communication.

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