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Imagined asean identity in Thai television programs

by Pitak Chumongkol

Title:

Imagined asean identity in Thai television programs

Author(s):

Pitak Chumongkol

Advisor:

Patchanee Cheyjunya

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Communication Arts and Innovation

Degree department:

Graduate School of Communication Arts and Management Innovation

Degree grantor:

National Institute of Development Administration

Issued date:

2017

Digital Object Identifier (DOI):

10.14457/NIDA.the.2017.136

Publisher:

National Institute of Development Administration

Abstract:

This study was a qualitative research aimed to analyze the construction of ASEAN identity in Thai television programs and the decoding of ASEAN identity conveyed in Thai television program by the youth audience. Textual analysis of 6 television programs presenting social and cultural content about ASEAN during 2014- 2016, totaling 57 episodes, was conducted with in-depth interview with 25 students in the area of ASEAN Studies from 4 universities: Kasetsart, Thammasart, Chiangmai, and Walailuk. The following findings were found: All Thai television programs constructed ASEAN identity from the point of view of Thais. From analysis by narrative components: plot, character, conflict, scene, theme, special symbol, and point of view, five ASEAN identities were found: 1) harmonized ASEAN 2) united ASEAN amidst diversity 3) Hybrid ASEAN 4) ASEAN with past conflict 5) competing ASEAN. “Harmonized ASEAN” and “ United ASEAN amidst diversity” was found the most, and next was “Hybrid ASEAN.” All three identities conveyed positive relations between Thais and Neighbors. As for the decoding of the youth audience, the audience decoded with “preferred reading” more than “negotiated” and “oppositional” reading. “Hybrid ASEAN” was all decoded with preferred reading without any deconstruction. Though some audience decoded “United ASEAN amidst diversity” in accordance with the programs which conveyed the diversity in positive direction, but some denied ASEAN identity constructed by the programs by viewing that a diversity of ethnicity, religion, and genders was not accepted in reality. The research findings illustrated that to perceive ASEAN from Thai point of view with an emphasis on commonalities and differences of “we” (Thais) and “they” (neighbors) found in the construction of ASEAN identity of Thai television programs would portrayed the concept of “nationalism.” Oppositely, the audience’s decoding of ASEAN identity emphasized the concept of “regionalism” which perceived “Thais and Neighbors” as “we” or the same group who were interdependent and cooperated, under the name of the region, to protect the region from external threats and problems.

Description:

Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2017

Subject(s):

Television programs -- Thailand
ASEAN

Resource type:

Dissertation

Extent:

240 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)

URI:

https://repository.nida.ac.th/handle/662723737/6290
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSCM: Dissertations [72]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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