Examining the integrated influence of quality and attitude factors on e-learners' satisfaction and e-learning system success in Thai public university

Abstract

E-Learning is a new way of learning for future education with many advantages, such as just-in-time information, personalized learning, ease of distribution, “anywhere, anytime availability”, and the ability to track progress and performance. In Thailand, more E-Learning classes are being offered by the public universities. This study discusses the various factors that influence E-Learners’ Satisfaction and E-Learning System Success in the Thai public universities. These factors include quality and attitude factors with different type of public university. A survey was conducted at the individual level, i.e. students that were taking E-Learning class in Thai public universities (both the open and closed system). A new kind of electronic questionnaire, the e-questionnaire, has been conducted and sent to the survey students by email and website links. A total of 337 students in the Thai public universities were surveyed. In this context, this study achieved significant progress towards developing a conceptual regression model for measuring E-Learner satisfaction and E-Learning system success. The results identified the success factors influencing E-Learners’ satisfaction within six different categories: information quality, system quality, service quality, attitude toward learning method, attitude toward cost effectiveness, and type of public university. Reliability tests have been applied with the reliability analysis. In addition, this research summarizes the results of the study, discusses the theoretical and practical contributions, and recommendations and suggestions for further study.