Emotional tourist-experience design: a health-wellbeing for the active 50-plus

dc.contributor.advisorSuwaree Namwongth
dc.contributor.authorAnugool Bhumiwatth
dc.descriptionThesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2020th
dc.description.abstractThe main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with health awareness. Secondly, the PMSE health-wellbeing is defined as the fundamental theory to earn health benefits in four dimensions; physical, mental, social, and emotional. Health benefits give the meaningful experience value of self-fulfillment and self-development. Thirdly, the emotional tourist experience is defined from using emotional keywords to examine what driving the active 50-Plus to travel and involve with health activities. Fourthly, health-experience activity is defined for tourism type and activities for the active 50-Plus.             To achieve the research aim, two academic gaps have been found lacking of: the process and activity of tourist experience; and its components of goal-driven motivation, positive emotional tourist-experience, tourist satisfaction, memorable experience and intention behavior. Thus, the six research objectives are set to seek the answer. The first five objectives are the series to study what will be the effects among those five components and towards health-wellbeing activity-experience. And the sixth objective is to investigate tourist perception towards health-wellbeing activity-experience.             To achieve main aim and objectives, the mixed-method research approach is employed to integrate the results of both quantitative and qualitative studies. Two supportive methods of data collections and data analysis in this study are conducted by the questionnaire survey to answer the first five objectives; and the in-depth interview for the sixth objective. The Structural Equation Modelling (SEM) and the global-fit indices are chosen to statistically confirm the model fit with the empirical data. In which the reliability of using the well-structured questionnaire surveys is found the advantage of more rigid results. While, the flexibility of semi-structured questions from in-depth interview can allow deeper individual attitudes and opinions upon criteria of the same tourist-experience components.             The results indicate that goal-driven motivation is the powerful antecedent to initiate the health-experienced activity. The passionate experience (from past, present, to future) and one’s preferences are main driving force for the active 50-Plus to continue their activities. The findings presented that the active 50-Plus have had several cycles of tourist experiences. So that memorable experience, tourist satisfaction, and intention behavior, are found the influencers in one’s past to set their present and future goals. Only intention behavior is not absolute outcome of the active 50-Plus’ experience. The findings from interview revealed that the new meaningful experience value of good PMSE health-wellbeing while travelling can relate to one's quality of life. The value in which becomes the major goal that drives the activity behavior patterns. The flexibility of the mixed methods has been the advantage to interpret the activity behavior patterns in three related components: levels of preferred activity-experience, health-attempted behavior, and levels of preferred activities.             In conclusion, the research findings found in this study address three main contributions: theoretical, managerial, and practical. Expanding the theories applied in this study of goal-driven motivation concept, continuity theory and activity theory, are the main principles to execute the health-activity behavior model for the active 50-Plus. Also, knowledge of health-experience development can be managed in all levels: public, private, and local policies and investments. Finally, the health-experience-activity collaborations and provisions in the three-stage trip are recommended in practice. Therefore, designing the emotional tourist-experience can be the successful well-being way delivered to both the active 50-Plus tourists via their positive emotional expressions with the preferred activities, and the aging societies in destinations.th
dc.format.extent255 leavesth
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjectTourist experienceth
dc.subjectLater life well-beingth
dc.subject.otherOlder peopleth
dc.subject.otherQuality of lifeth
dc.titleEmotional tourist-experience design: a health-wellbeing for the active 50-plusth
dc.typetext--thesis--doctoral thesisth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.departmentThe Graduate School of Tourism Managementth
thesis.degree.disciplineIntegrated Tourism Managementth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.nameDoctor of Philosophyth
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