Tourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburi

dc.contributor.advisorWorarak Sucherth
dc.contributor.authorNisarat Saengkaeth
dc.date.accessioned2019-06-23T04:48:10Z
dc.date.available2019-06-23T04:48:10Z
dc.date.issued2018th
dc.date.issuedBE2561th
dc.descriptionDissertation (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2018th
dc.description.abstractThe research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process in terms of tourism destination and tourism product that emphasis on the influence of tourist motivation. Beside this, the study extracted the process of waterfront community tourism experience specifically from lessons learned in Chantaboon Waterfront Community and other similar waterfront communities of 10 case studies. Unlike most of the existing studies exploring the tourism experience process of waterfront community, which rely predominantly on only one side of tourism experience or one point of view, this study proposed the waterfront experience process which derived view points from a triangulation process i.e. entrepreneurs and local people, tourists, other stakeholders. Moreover, the process of tourism experience comes from the conceptual like of tourism destination and tourism product in the waterfront community.             This study provides answers to the four main questions. The first research question is how the process of waterfront community tourism experience was conducted in 10 similar case studies. The second question is to investigate the process of waterfront community tourism experience in Chantaboon Waterfront Community, Chanthaburi. The third research question explores whether the motivation of Thai tourists influence tourism experience at Chantaboon Waterfront Community, Chanthaburi. Finally, the last research question what the process of waterfront community tourism experience of Chathaboon Waterfront Community, Chanthaburi should be shaped.             A mixed method was employed to achieve the aims of this study. A qualitative approach involving lessons learned of 10 case studies to discover the process of tourism experience. Likewise, in-depth interview of 10 Chantaboon waterfront stakeholders is employed to find the quintessential process of tourism experience in Chantaboon waterfront community. Simultaneously, the quantitative approach was employed to examine the research hypothesis of the motivation factors influencing tourism experiences of Thai tourists at Chantaboon Waterfront Community, Chanthaburi. The 440 survey questionnaires of Thai tourists in Chantaboon waterfront community were collected. EFA and CFA were applied to reduce the large number of variables and to confirm the model fit data. Subsequently, the SEM was employed in order to test the research hypothesis.             The finding confirms that although the detail approaches of the tourism experience process for tourism destination in 10 case studies are different, the processes of tourism destinations are in the same direction. In the same vein, the motivation in travelling positively influences the tourism experiences in Chantaboon waterfront community is confirmed. The process of Chantaboon waterfront tourism experience is divided relating the different detailed approaches which are 2 processes namely the process of tourism experience in tourism destination and tourism product of Chantaboon Waterfront Community. Interestingly, the study found the moderating factors which are five senses, authenticity, active/passive, uniqueness, and simplicity to encourage tourists getting a better tourism experience in Chantaboon waterfront community. These findings contribute to the existing theoretical and empirical literature on the process of waterfront community tourism experience of Chantaboon Waterfront Community, Chanthaburi.th
dc.format.extent264 leavesth
dc.format.mimetypeapplication/pdfth
dc.identifier.doi10.14457/NIDA.the.2018.40
dc.identifier.otherb204839th
dc.identifier.urihttp://repository.nida.ac.th/handle/662723737/4467th
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjecte-Thesisth
dc.subjectชุมชนริมน้ำจันทบูรth
dc.subject.otherHeritage tourism --Thailand -- Chanthaburith
dc.subject.otherHeritage tourism -- Managementth
dc.subject.otherการท่องเที่ยว -- ไทย -- จันทบุรีth
dc.titleTourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburith
dc.title.alternativeกระบวนการการออกแบบประสบการณ์การท่องเที่ยวชุมชนริมน้ำกรณีศึกษาชุมชนริมน้ำจันทบูร จังหวัดจันทบุรีth
dc.typetext--thesis--doctoral thesisth
mods.genreDissertationth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.departmentThe Graduate School of Tourism Managmentth
thesis.degree.disciplineIntergrated Tourism Managementth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.levelDoctoralth
thesis.degree.nameDoctor of Philosophyth
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