Tourism service management and foreign senior Travelers' behavior in Thailand

dc.contributor.advisorSid Suntrayuthth
dc.contributor.authorSUMALEE WONGCHAROENKULth
dc.date.accessioned2023-12-12T07:18:06Z
dc.date.available2023-12-12T07:18:06Z
dc.date.issued2024th
dc.date.issuedBE2567th
dc.description.abstractThis quantitative research studied factors in the management of the quality of life, delivered by tourism services to senior foreign travelers and the factors that influence the reutilizing of services. A questionnaire was used, with a sample size of 400 senior foreign travelers. The statistics used were frequency, percentage, mean, and standard deviation. Multiple regression statistics and Structural Equation Modeling (SEM) were also utilized. The research found that tourism management of senior foreign travelers in Thailand is of the highest level, That the provision of medical/public health is of the highest importance, followed by geography, quality of service and the potential of tourist destinations. Travel experiences, and returning to use the service are at the highest level. Tourism management and satisfaction of the travel experience positively influence senior foreign travelers’ intention to revisit at a statistical significance level of 0.05. The development of tourism management focusing on senior foreign travelers is one of the foci of Thai tourism policies. The travelers in this age group are expanding and offer tourism potential in the future.th
dc.format.mimetypeapplication/pdfth
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/6737th
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjectTourism Service Managementen
dc.subjectForeign Senior Travelers’ Behavioren
dc.titleTourism service management and foreign senior Travelers' behavior in Thailandth
dc.typetext--thesis--doctoral thesisth
mods.genreDissertationth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.levelDoctoralth
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