Adult's social engagement through digital game

dc.contributor.advisorKullatip Satararujith
dc.contributor.authorKanyarat Worachatth
dc.descriptionThesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2021th
dc.description.abstractThe study titled “Adult’s Social Engagement through Digital Game” utilized the mixed methods research methodology combining qualitative and quantitative methods which emphasized on the qualitative study. The research examined middle aged adults and over to answer the five research objectives: 1) to study adult’s game playing behaviors, 2) to study motivations driving adults in playing digital games, 3) to examine adult’s engagement with games, 4) to study adult’s engaging with other gamers through digital game, and 5) to study communication process in creating social engagement of adult gamers through digital games. The study comprises of two phases. The qualitative study employed the in-depth interview method to collect data from 32 informants. In addition, a focus group interview of 4 participants was also conducted. The second phase is a quantitative study, wherein data was collected from 402 respondents. The research findings regarding game playing behavior indicated that most of the middle-aged adults spent 1-2 hours a day playing games. Mobile or smart phone is the popular game device among. In terms of game types that adults prefer to play, it is found that adults like to play puzzle games the most. This is followed by role playing games (RPG), simulation, and strategy games accordingly. The findings regarding motivation indicate that the strongest motivation from player is entertainment motivation (x̄ equals to 3.17, SD equals to 0.673) while achievement is the most important motivation originated from game (x̄ equals to 3.17, SD equals to 0.949) The research also found that the process of social engagement creation comprises of 7 stages, which are motivation to play game, immersion of game engagement, communication via game activities, emotional sharing, creating group communication channel, doing collective activities outside game world, and construction of new social group beyond the game arena. As a result of the social engagement process it comes up with five different groups of adult game players who have their own types of social engagement: ‘Solo player’ with ‘Game engagement without social engagement’ type, ‘Pseudo solo player’ with  ‘Limited social engagement’ type, ‘Local guild player’ with ‘Closed social engagement’ type, ‘Online guild player’ with ‘Virtual social engagement’ type, and ‘Social player’ with ‘Real social engagement’ type. The research findings could be used for guidelines in the development of government policies to develop the potential for senior citizens. Game technology could be used to improve the physical, mental, and social health. In terms of the game business, the examination of game playing behavior and engagement of adults and gamers’ society would enable game and business development. This would help in the creation of games based on the true understanding of adult consumer
dc.format.extent280 leavesth
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subjectSocial engagementth
dc.subjectMiddle aged adultth
dc.subjectGame engagementth
dc.subjectDigital gameth
dc.subject.otherInternet games -- Social aspectsth
dc.subject.otherSocial mediath
dc.subject.otherComputer gamesth
dc.titleAdult's social engagement through digital gameth
dc.typetext--thesis--doctoral thesisth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth Graduate School of Communication Arts and Management Innovationth Arts and Innovationth Institute of Development Administrationth of Philosophyth
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