Factors influencing gig workers' satisfaction and commitment on the knowledge service providing platforms based on the self-determination theory: the case study in china 

dc.contributor.advisorAweewan Panyagomethth
dc.contributor.authorLIQIAN YANGth
dc.date.accessioned2023-12-12T07:18:07Z
dc.date.available2023-12-12T07:18:07Z
dc.date.issued2023th
dc.date.issuedBE2566th
dc.description.abstractWith the development of technology, knowledge service providing platforms are growing quickly. There were 1,021 financial investments totaling up to 131.3 billion yuan in knowledge service providing platforms in the past seven years. The gig economy has also been widely discussed in the last decade. This research is based on the self-determination theory (SDT) with the aim to study how social capital, gig workers’ intrinsic motivation, and extrinsic motivation influence their work satisfaction and commitment, with this study focus on the gig workers who work in the top six knowledge service providing platforms in China. This study provided the contribution of literature on self-determination theory and the application of the gig economy in knowledge service providing platforms industries. The quantitative research method was applied in this research. Online questionnaires were distributed to the respondents to conduct the survey, and a total of 1049 valid respondents were received. The study compared two groups: the gig workers with full-time jobs and the gig workers without a full-time job. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the data and generate the results. It was found that both groups of gig workers, those with full-time jobs and those without have the same direction in which self-determination and social capital are positively associated with intrinsic motivation. Both intrinsic and external motivation have a positive influence on gig workers’ satisfaction and commitment. Finally, the academic and practical contributions are discussed.th
dc.format.mimetypeapplication/pdfth
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/6741th
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjectGig Economy Self-determination Knowledge service providing platforms Satisfaction Commitmenten
dc.titleFactors influencing gig workers' satisfaction and commitment on the knowledge service providing platforms based on the self-determination theory: the case study in china th
dc.typetext--thesis--doctoral thesisth
mods.genreDissertationth
mods.physicalLocationNational Institute of Development Administration. Library and Information Centerth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.levelDoctoralth
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
6312031002.pdf
Size:
3 MB
Format:
Adobe Portable Document Format
Description:
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
202 B
Format:
Plain Text
Description: