Effects of traditional Chinese culture on green behavior of salespersons through their perceived value, guanxi, psychological contract, and job crafting : an empirical study based on the theory of planned behavior and self-determination theory

dc.contributor.advisorFang, Chih Chength
dc.contributor.authorZhang, Chunyuth
dc.date.accessioned2022-08-15T07:31:07Z
dc.date.available2022-08-15T07:31:07Z
dc.date.issued2019th
dc.date.issuedBE2562th
dc.descriptionThesis (Ph.D. (Management))--National Institute of Development Administration, 2019th
dc.description.abstractEmployee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal distribution test, descriptive statistical analysis, reliability analysis, KMO and Bartlett sphericity test, validity analysis, correlation analysis, and hypothesis test were adopted. In addition, suggestions are provided to enterprise managers and subsequent researchers according to the empirical research results. The results show that, first, traditional Chinese culture has a positive effect on perceived value, Guanxi, and employee green behavior, and perceived value has a partial mediating effect, while Guanxi has no mediating effect. Secondly, perceived value has a positive effect on psychological contracts, job crafting, and employee green behavior, while psychological contracts have a partial mediating effect. Thirdly, psychological contracts have a positive effect on job crafting and employee green behavior, and job crafting has a partial mediating effect. Fourthly, job crafting positively affects employee green behavior. Finally, Guanxi had no positive effect on employee green behavior.th
dc.format.extent354 leavesth
dc.format.mimetypeapplication/pdfth
dc.identifier.doi10.14457/NIDA.the.2019.69
dc.identifier.otherb211023th
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/5974th
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subjecte-Thesisth
dc.subjectChinese traditional cultureth
dc.subjectPerceived valueth
dc.subjectGuanxith
dc.subjectpsychological contractth
dc.subjectEmployee green behaviorth
dc.titleEffects of traditional Chinese culture on green behavior of salespersons through their perceived value, guanxi, psychological contract, and job crafting : an empirical study based on the theory of planned behavior and self-determination theoryen
dc.typetext--thesis--doctoral thesisth
mods.genreDissertationth
mods.physicalLocationสถาบันบัณฑิตพัฒนบริหารศาสตร์. สำนักบรรณสารการพัฒนาth
thesis.degree.departmentInternational Collegeth
thesis.degree.disciplineManagementth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.levelDoctoralth
thesis.degree.nameDoctor of Philosophyth
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