Asawin NedpogaeoChinnagrit UdomlappaisanChinnagritUdomlappaisan2025-06-232025-06-232024https://repository.nida.ac.th/handle/123456789/7140Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2024This research aims to study signs and truth of immersive graphics in the news Thai television news programs. The study employs textual analysis of immersive graphic works presented in news programs broadcasted on five digital terrestrial television stations between 2014 and 2022, totaling 13 samples. Additionally, data were collected through in-depth interviews with 15 individuals involved in the production process of immersive graphics: news editors, program producers, heads, and staff of graphic departments. The study on the aspect of communication of meaning through immersive graphics found that immersive graphics convey meanings through twelve key multimodal codes: scenographic codes, iconographic codes, graphic codes, photographic codes, film or cinematic codes, sound effect codes, linguistic codes, paralinquistic codes, kinesic codes, proxemic codes, dress codes, and ideological codes. These codes are transferred from traditional media and adapted for easier comprehension by the audience without requiring new learning. These multimodal codes work in concert to construct meaning and communicate concepts. Immersive graphics in television news programs are thus an attempt to create a presence of space that bridges the gap between reality and its representation, even though structural limitations of the medium prevent the complete elimination of this distance. Regarding the truth of immersive graphics in news reporting, it was found that subjectivity is significantly embedded, despite adherence to objectivity in journalistic reporting. Although producers reference factual evidence and empirical accuracy, the entire production process is permeated with the ideologies, values, and cognitive frameworks of the producers. This is evident in the selection of theme or content, the design of plot or narrative structure, character, scenes and setting components, as well as visual and auditory techniques. These elements constitute interpretations that reflect the perspectives of the producers and are embedded as nonverbal language within the work. Therefore, the truth of immersive graphics is a constructed truth, aimed at creating shared experience, not merely to convey information, but to establish a virtual environment that enables the audience to feel part of the event and to access the essence of the content more profoundly.282 leavesapplication/pdfengSignImmersive graphicsThai television news programsTruthTelevision news programstext::thesis::doctoral thesisPending