Wasita BoonsathornBoonthipa JiantreerangkoolBoonthipaJiantreerangkool2024-04-192024-04-192019b211057https://repository.nida.ac.th/handle/662723737/6826Thesis (Ph.D. (Human Resource and Organization Development))--National Institute of Development Administration, 2019The purposes of this study are: 1) to define innovative work behavior of staff for the insurance industry in Thailand, 2) to find the meaning of work passion of staff in the insurance field in Thailand and 3) to identify the factors that foster or lead to innovative work behavior and work passion of employees in the insurance industry in Thailand. In-depth interview of 36 participants on 21 insurance companies in Thailand, both life and non-life organizations. Qualitative analysis discovers 5 unique meanings of innovative work behaviors: idea exploration, idea generation, idea decorating, idea implementation, and idea championing; work passion: happiness, pride, sense of accomplishment, discretionary effort, and job fits personality, specific in Thailand for insurance business sector. Factors of innovative work behaviors and work passion indicate 5 identical elements: providing good service to customers, great support from leader, power of teamwork, challenging works, and supportive company policy. The differentiation found on innovative work behavior is work autonomy, while work passion demonstrates work value and gaining knowledge and opportunity to learn. The study results in a model representing the relationship of work passion and innovative work behaviors has shed light on the overlap in factors creating the two concepts and how they are relating in multidirectional. Practitioners pursues the recommended factors will lead to both innovative work behaviors and work passion of staff at the same time.199 leavesapplication/pdfengEmployee motivationInsurancetext::thesis::doctoral thesis10.14457/NIDA.the.2019.155