Pariyada SukcharoensinYing, Pan2022-03-032022-03-032020b212305https://repository.nida.ac.th/handle/662723737/5637Thesis (M.Econ. (Economics and Management))--National Institute of Development Administration, 2020The main purpose of this paper is to research the impact of the factors on the valuation of film and television companies in the National Equities Exchange and Quotations (NEEQ) market in China. The sample of research consisted of 88 film and television companies in the NEEQ market. Data related to the indicators were collected, where 300 unbalanced panel data were obtained from 2013 to 2018. Then, we established a fixed-effects regression model with demonstrated the impact of financial factors, non-financial factors and specific factors on firm value. The conclusion is that financial factors (Leverage, Asset Utilization, Growth Ability), non-financial factors (Equity Concentration, Firm Size, Established Time) and specific factors (Intellectual capital) have a significant impact on the enterprise value of film and television company in NEEQ market. And Equity Concentration has obvious advantages for increasing corporate value in this research. When the concentration of equity increases, more supervision work will be carried out, which will help reduce supervision costs and increase corporate value. The research limitation is we can only obtain information from the annual report for some specific factors, there is a subjective judgment, it may cause errors to the research. We hope that the related studies in the future can expand the time span of the sample and take a different measurement of specific factors. Based on the result of this paper, we will know how factors affect the firm value in film and television company. And, then we will propose the advice on evaluating the film and television's company for investors.engThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.FilmTV enterprisesChinaCorporations -- Valuationtext--thesis--master thesis10.14457/NIDA.the.2020.122