Ousa BigginsChawaporn Dhamanitayakul2023-05-022023-05-022018b208131https://repository.nida.ac.th/handle/662723737/6396Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2018Digital media transition needs stronger digital citizenship awareness, skills, and competencies, especially among Thai Digital Natives. This study was aimed to conceptualize digital citizenship as a framework and guidelines. The objectives of the research were to survey digital behaviors of Thai digital natives, to measure the level of digital citizenship of digital natives in Thailand, to examine the relationship between digital natives‘ digital behaviors and their level of digital citizenship, to study the related contexts to digital citizenship in Thailand, and to develop digital citizenship concept and key attributes for digital natives in Thailand. This research conducted a multi-step study designed to conceptualize definitions and attributes concerning digital citizenship that fit in Thai society. Information relating to digital citizenship was obtained by data collection via online and offline resources. Besides, survey research was conducted to examine the process of developing digital citizenship concept and attributes, and to measure the level of digital citizenship. The survey research was conducted with 400 Thai digital natives by online questionnaires, together with focus group interviews with the target samples, selected by purposive sampling method and classified into 3 groups: 1) highschool students (born in 1996-1998), 2) university students (born in 1992-1995), and 3) the first jobbers (born in 1989-1991). Moreover, ten experts and policy-makers relating to digital citizenship area were interviewed to assure the digital citizenship concept for Thai digital natives appropriate in Thai social and cultural contexts.The results show that in Thailand, the development, accessibility, and use of technologies, especially digital devices and internet have changed the lives of most Thai people, especially the lives of Thai digital natives (born in 1989-1998), who live much of their lives online and are the main drivers of national digital economy and social transformation. A SmartPhone is found to be the most used device of Thai digital natives with the purposes to update information relating to their daily life, especially for entertaining themselves. Besides, it is found that the level of digital citizenship of Thai digital natives is at the high level with their accessibility and creation but at the low level in terms of active participation and engagement, especially as participating and justice-oriented citizens. Additionally, the correlation between their digital media behaviors and the level of digital citizenship is at a moderate level (r=0.61) at a statistically significant level of 0.01. In conceptualizing and creating attributes of digital citizenship for Thai digital natives, digital context is needed to be considered. From the study of the elements of digital citizenship ecosystem, it is found to consist of the following: 1) Digital natives as human capital of the national development, 2) democratic citizenship promotion in Thailand, 3) Thailand digital economy and social policy, 4) digital natives‘ patterns of digital media behaviors, 5) digital literacy in education (formal and non-formal), and 6) technology advancement, all of which influence the development of digital citizenship concept. In addition, digital citizenship concept applicable in Thai society is a concept of an individual‘s connection to internet facilitated by digital technology to interact with others in a digital society by relating to his/her daily activity into the physical world with an awareness of three main domains of citizenship: responsible citizens, participating citizens, and justice-oriented citizens with a humanity concern, a respect for others‘ rights and differences, ethical conscience, digital competencies, entrepreneurship skills, a realization and communication of her positive self-identity as Thais. Besides, it includes maximization of appropriate digital possibilities for their lifelong learning to be an active citizen who can retain their digital resilience as well as to live happily with a social contribution-minded as a creative change agent in the fast-changing digital society. In addition, the following attributes of digital citizenship for Thai digital natives are found and classified by the level of their digital citizenship and their online usage behaviors: 1) digital literacy, 2) digital communication, 3) digital commerce 4) digital etiquette, 5) digital access, 6) digital ethics and laws, 7) digital rights & responsibilities, 8) digital security, and 9) digital health & wellness, respectively. Regarding the development of digital citizenship in Thailand, it is crucial for every sector to prioritize the cultivation of digital citizenship as an urgent matter due to rapid changes in technology. Furthermore, it is found that advanced and fast digital infrastructure development alone cannot lead the country to a completely digital economy and society without developing human capital. The priority of the growth depends on the collaboration from various sectors: the government as a policy maker, academic institutions as knowledge providers, media as a channel of information, and families as personal groomers of socialization.286 leavesapplication/pdfengผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)Technology -- Social aspectsTechnological innovations -- Social aspectsComputers and Societytext--thesis--doctoral thesis10.14457/NIDA.the.2018.110