Prasopchoke MongsawadRapeepat Manasoontorn2022-02-282022-02-282021b212248https://repository.nida.ac.th/handle/662723737/5528Thesis (Ph.D. (Economics))--National Institute of Development Administration, 2021Successful behavioral interventions to reduce the consumption of unhealthy food help lessen the burden of non-communicable diseases. In prior research, a conventional approach such as providing nutrition information could not overcome the  “tasty” impact of unhealthy food. This study is a field experiment, conducting in a casual restaurant, designed to assess the effects of behavioral- and cognitively-oriented interventions on healthy meal choice. The interventions include convenience enhancement, visibility enhancement and a combination of the two. The results show that adding difficulty in ordering high-calorie food along with visibility enhancement could reduce calorie intake and compensate for the calorie increase caused by the taste effect. However, the effectiveness of interventions is different across different types of participants.89 leavesapplication/pdfengThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.e-ThesisTasteFood decisionBehavioral-oriented interventionEconomicsBehavioral economicsFood -- Economic aspectsField experimentstext--thesis--doctoral thesis10.14457/NIDA.the.2021.27