The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users

Peerayuth CharoensukmongkolCai, Juanjuan2021-09-302021-09-302016b195733https://repository.nida.ac.th/handle/662723737/5279Thesis (M.M.)--National Institute of Development Administration-51 leavesapplication/pdfengThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.Internet marketingSocial mediaInternet advertisingThe factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai userstext--thesis--master thesis10.14457/NIDA.the.2016.122