Arnond SakworawichNatthawat Wiwatkitbhuwadol2024-04-182024-04-182019b211055https://repository.nida.ac.th/handle/662723737/6825Thesis (Ph.D. (Applied Statistics))--National Institute of Development Administration, 2019An entrepreneur starts and runs a business through the pursuit of opportunities with the determination to use his/her knowledge, abilities, and experiences to effectively run his/her organization and with the resources at hand. He/she is a creative person who finds new approaches to market existing merchandise or better ways to improve and develop existing production processes to maximize the organization’s benefits. He/she is willing to undertake a business venture in exchange for profits and satisfaction. These are the characteristics of a potentially successful entrepreneur. Entrepreneurial success is the primary goal of every entrepreneur, in the pursuit of which he/she must endure different kinds of problems to achieve this goal, and there are many ways to measure business success. The aim of this study is to analyze the relationships between the psychological factors, innovative performance, marketing capability, and entrepreneurial success among Thai Fruits and Vegetables Processing and Preservation SMEs in Thailand. This is one of the first empirical studies to adopt the Giessen-Amsterdam Model of Entrepreneurial Success as the main research model with some added variables that may affect entrepreneurial success identified from a literature review. Another research interest is the impact of the rising number of Thai Fruit and Vegetable Processing and Preservation SMEs entrepreneurs on global businesses due to increased quantities of imitation goods and services. The results of the study show that innovative performance, and marketing capability are highly related to entrepreneurial success. The developed strategies using innovative performance, and marketing capability drivers could help Thailand’s SMEs entrepreneurs to be successful in a variety of industries.159 leavesapplication/pdfengThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.Marketing researchSmall business marketingtext::thesis::doctoral thesis10.14457/NIDA.the.2019.158