Integrated management model of day spas in Thailand
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2014
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2557
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eng
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application/pdf
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232 leaves.
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ba187784
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Pornphen Lalitnuntikul (2014). Integrated management model of day spas in Thailand. Retrieved from: http://repository.nida.ac.th/handle/662723737/3428.
Title
Integrated management model of day spas in Thailand
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Abstract
Day spa as a business unit is capable of generating meaningful revenue if
properly managed. This study was set out to study the contexts of day spa
management in Thailand and to study the tourists’ attitudes towards day spas in
Thailand in order to develop an integrated management model for day spas in
Thailand. The integrated management model is practical and efficient for day spas in
Thailand to use for both return on investment and environmental concerns. It
encompasses finance, training, new development, customers’ satisfactions, quality of
spa products, internal service procedures, staffs’ welfare /benefits /satisfaction,
alliance and collaboration with other businesses and sustainability. The researcher
made use of both qualitative and quantitative research methodologies to obtain
information and data from the day spa operators and day spa customers who
participated in this study.
The findings in this research proposed that Sales & Marketing is the main focus of both the day spa operators and customers, followed by supply chain management, human resource management, quality management, and product management. Further findings also reveal that different ages’ and nationalities’ opinions are significantly different towards certain elements of day spa management. The correlation result also confirmed that all elements are significantly related.
The results from this study submits that The Proposed Integrated Management Model for Day Spas is efficient, practical and capable of transforming and repositioning day spa businesses to reduce cost, maintain high service consistency, surpass competitors, generate sustainable revenue and at the same time maintain environmental friendly business practices.
The findings in this research proposed that Sales & Marketing is the main focus of both the day spa operators and customers, followed by supply chain management, human resource management, quality management, and product management. Further findings also reveal that different ages’ and nationalities’ opinions are significantly different towards certain elements of day spa management. The correlation result also confirmed that all elements are significantly related.
The results from this study submits that The Proposed Integrated Management Model for Day Spas is efficient, practical and capable of transforming and repositioning day spa businesses to reduce cost, maintain high service consistency, surpass competitors, generate sustainable revenue and at the same time maintain environmental friendly business practices.
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Description
Dissertation (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2014.