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    THE EFFECT OF PRIOR KNOWLEDGE, COGNITIVE STYLES AND SOCIAL NETWORK ON OPPORTUNITY RECOGNITION: THE ROLE OF ABSORPTIVE CAPACITY
    Chih-Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College, (National Institute of Development Administration, 7/1/2022)
    The objective of this study is to make better sense of individual-level factors in opportunity recognition in the context of China's IT industry. This study seeks to analyze theoretically and empirically how prior knowledge (i.e., customer need knowledge, technological knowledge depth, and technological knowledge breadth), social network (i.e., social network size and social network strength), cognitive styles (i.e., knowing style, planning style, and creating style) and absorptive capacity are related to opportunity recognition. To date, limited research has empirically examined the direct and indirect effects of the above-mentioned variables on opportunity recognition in the context of China's IT industry. Drawing on human capital theory, social network theory and the view of cognitive psychology, a conceptual model that shows the relationships between these variables is developed. To examine the conceptual model, this study conducts a survey to employees of IT firms located in Beijing, Guangdong, and Jiangsu. With the aid of software SPSS 24.0 and AMOS 24.0, preliminary analysis is conducted to make sure that the proposed measurement model is satisfactory. Bootstrap procedure is used to examine the proposed hypotheses. The results of this study reveal the positive direct effects of technological knowledge breadth, knowing style, and creating style on opportunity recognition. The positive effect of absorptive capacity on opportunity recognition is also established. This study identifies three mediating mechanisms through which knowing style, planning style, and creating style develop their effects on opportunity recognition. Additionally, the results of this study show that customer need knowledge, technological knowledge depth, social network size, and social network strength do not play important roles in opportunity recognition. By showing the different effects of the above-mentioned variables on opportunity recognition, this study provides a more fine-grained understanding of individual-level factors in opportunity recognition. The findings of this study shed new light on what individual-level factors are helpful in recognizing opportunities in the context of China's IT industry. This study makes several contributions to the theory of opportunity recognition and provides useful implications for entrepreneurship practice. Finally, this study concludes with its limitations and directions for further research.
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    A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT
    Chih_Cheng Fang; Chih-Cheng Fang; National Institute of Development Administration. International College, (National Institute of Development Administration, 16/8/2024)
    Community Culture Service Center (CCSC) is the main grassroots community organization of the Chinese government to provide public cultural services for community residents. However, civic engagement (CE) is insufficient in China. The aim of this research was to explore the internal mechanisms that promote community residents` participation in public cultural service activities from two perspectives which are: the government as provider and the residents as participants. The objectives of this research were: 1)Community Culture Service Center (CCSC) is the main grassroots community organization of the Chinese government to provide public cultural services for community residents. However, civic engagement (CE) is insufficient in China. The aim of this research was to explore the internal mechanisms that promote community residents` participation in public cultural service activities from two perspectives which are: the government as provider and the residents as participants. The objectives of this research were: 1)from the perspective of the government, to evaluate the public cultural service quality of CCSC, and from the perspective of the citizens; 2)  to construct a relationship path between public service quality (PSQ) of CCSC and CE in community cultural activities, and use trust in government (TG) as a mediator to understand the function of PSQ and TG in fostering CE in community cultural development; 3) from an individual level, to know the impacts of citizens` public service motivation (PSM)  on CE in community cultural activities, and to know the moderating function of TG between PSM and CE. 3) based on the above, the path was tested to build an interactive relationship model of PSQ, PSM, TG, and CE; 4) by exploring the mechanism between the PSQ, PSM, TG, and CE, to understand the importance of each variable for citizens' participation in the development of community public culture, and furthermore, to raise the quality of public cultural services organized by the community, stimulate the PSM of community citizens, and  eventually provide theoretical guidance for promoting CE in the development of community public culture. This study constructed a conceptual model and proposed five hypotheses based on the SERVQUAL model and other theories, such as PSM, social capital, and so on.  The data was collected from 403 respondents  who lived in rural and urban communities of Chongqing municipality. Five districts were selected, those of which were Yuzhong District, Yubei District, Beibei District, Bishan District, and Wanzhou District through stratified sampling and general random sampling. Structural Equation Modeling (SEM) was adopted to test the conceptual model. The research found the following: 1) the service quality of CCSC perceived by community residents is different in dimensions; 2) the PSQ of CCSC has a positive impact on TG and CE; 3) the PSM of community residents has a significant positive correlation with their participation in community cultural activities; 4) residents` PSM does not lead to TG, and the influence of TG in promoting citizens' participation in community public cultural activities is not significant;5) in summary, on the one hand, the development of community public cultural activities requires the government to provide high quality services, and on the other hand, it also needs cultural activities volunteers with high PSM who are willing to contribute to participate. From the above conclusions,the following were proposed: 1) to highlight the accuracy of public cultural services and vigorously improve the quality of community public cultural services from two aspects of community public cultural infrastructures and cultural service content supply which coincided with the demand of residents; 2) to pay attention to the leading role of the participation of community residents who have high PSM. Specially, the evaluation and stimulation of PSM of community residents under the guide of community culture governance should be focused on.
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    KNOWLEDGE SHARING AMONG SME BUYER-SUPPLIER PARTNERS: THE ROLE OF SOCIAL CAPITAL, FIRM SIZE, AND GEOGRAPHICAL PROXIMITY
    Anukal Chiralaksanakul; อนุกัลยณ์ จีระลักษณกุล; National Institute of Development Administration. School of Business Administration (National Institute of Development Administration, 7/1/2022)
    The purpose of this study is to examine the relationship between the mechanism of social capital development through the inter-relationship between three different dimensions of social capital including structural, relational, and cognitive dimensions, and their impacts on knowledge sharing between small- and medium-sized enterprise (SME) buyer-supplier partners. In addition, firm size and geographical proximity between SME buyer-supplier partners are investigated as the moderating role in affecting the relationship between the mechanism of SME social capital development and knowledge sharing. The self-administered questionnaire is applied to collect data from 202 samples of SMEs in Thailand’s food and agro-processing industry. The structural equation modelling (SEM) technique is applied in testing of main research hypotheses, and multiple-group analysis in SEM is conducted to test the moderating impacts of firm size and geographical proximity on the main hypotheses. The results suggest that all social capital dimensions including structural, relational, and cognitive dimensions interrelate one another to develop social capital between SME buyer-supplier partners, and each dimension of social capital has a positive direct impact on knowledge sharing, but through various means. The structural dimension positively influences knowledge sharing directly and indirectly, particularly through relational and cognitive dimensions. In addition, the direct influences of structural, relational, and cognitive dimensions on knowledge sharing are moderated by the size of the SME, whereas the geographical proximity moderates the mechanism of social capital development in the relationships between structural and cognitive dimensions, and between relational and cognitive dimensions. This study mainly contributes to the knowledge-based view, social capital, SME, and geographical cluster literature by examining the social capital development that leads to knowledge sharing across SMEs, and subsequently investigating the moderating impacts of firm size and geographical proximity on the relationship between the social capital development and knowledge sharing. This is in contrast to previous studies that mostly focus on knowledge sharing across large organizations. The results of this study help SME managers better understand how improvement in various aspects of mutual relationships can enhance their knowledge sharing. In the same vein, policymakers may use the results as a guideline when imposing the initiatives to promote knowledge sharing among SME partners, as well as imposing the geographical cluster policy in the emerging economy in a more effective manner.  
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    THE INFLUENCE OF WELL-BEING ON THE WORK POTENTIAL AMONG THE ELDERLY AT VOCATIONAL TRAINING CENTERS IN BANGKOK METROPOLIS
    Kasemsarn Chotchakornpant; เกษมศานต์ โชติชาครพันธุ์; National Institute of Development Administration. School of Public Administration (National Institute of Development Administration, 18/8/2023)
        The objectives of this research were 1) to investigate the contributing factors affecting the elderly’s work efficiency in Vocational Training Center, Bangkok, and 2) to propose the suggestions to improve the elderly’s work efficiency in Vocational Training Center, Bangkok. It was a quantitative research study using a questionnaire to collect data from a sample, namely individuals aged 60 and above who had received vocational training at the Vocational Training Center, Bangkok, from January to June 2023. The data collection was performed using convenience sampling, and samples were collected from a voluntary selection of participants, which were members who voluntarily participated as sample units. A total of 440 people participated. The data was analyzed by Descriptive Statistics using Frequency, Percentage, Means and Standard Deviation, presented on table and descriptive interpretation. The inferential statistical analysis was performed using Multiple Regression Analysis.     The research result showed that 1) The factors of well-being had a positive influence on the potential in terms of knowledge, skills, and abilities of the elderly in the Bangkok. These included two influential variables, ranked from most to least influential including environmental conditions and health and hygiene. In contrast, behavior was the only aspect that consisted of three influential variables, ranked from most to least influential including environmental conditions, health and hygiene, and lastly, the family aspect. 2) The government should seriously allocate resources, welfare, and actively promote physical and mental health. There should be efforts to raise awareness about the value and potential of the elderly, including supporting revolving capital sources and providing community-based care for the elderly. All of this should be widespread and consistent to develop the working potential of the elderly in Bangkok.
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    The effects of knowledge management on employee performance
    Kanokwan Srisunthorn; Tippawan Lorsuwannarat (National Institute of Development Administration, 2023)
    The objective of this study is to develop a model for the effects of knowledge management on employee performance and to test the relationship of the variables, transformational leadership, knowledge management process, and employee competency effecting employee performance: Cases of Thai State Enterprises in the Electricity Sector. The conceptual framework uses the concept of Resource Base View. This research study is a mixed research. This is a research that uses both quantitative and qualitative methods together, to find answers to the research hypotheses. The population used in the study was the personnel of Thai state enterprises in the electricity sector, comprising the Electricity Generating Authority of Thailand, Provincial Electricity Authority, and Metropolitan Electricity Authority. The study population comprised personnel under the Central Office totaling 12,615 persons. The study used electronic questionnaires as a tool to collect data until a total of 1,213 responses were obtained, and used correlation test statistics and Multiple Regression Analysis in the inferential statistical test. In addition, to support the results of the quantitative research, qualitative research through in-depth interviews was used as a tool to describe the results in detail.  The results of the quantitative research found that the relationship of the variables was consistent according to the conceptual framework and the research hypothesis. On transformational leadership, there was a high level of positive correlation with employee performance. Transformational leadership had a moderately positive correlation with employee competency. The knowledge management process had a relatively high positive correlation with employee performance. Employee competency was highly positively correlated with employee performance. Transformational leadership was positively correlated with employee performance through the Partial Mediator employee competency variable. Transformational leadership showed a positive correlation to employee performance through the partial mediator knowledge management process using qualitative data obtained from interviews. The quantitative research results were supported by qualitative data. The results of the quantitative study found that factors support correlation with employees’ good performance, opportunity, empathy, and morale, and help them get mentoring, trust, and involvement in introducing new ideas, as well as seeing the value and importance of work from supervisors or colleagues when they have a leader with good policy and vision, good welfare and  there is promotion for the development of people's competency within the organization. In addition, the personnel must be committed to self-development. The success factor of knowledge management in organizations comes from the commitment of the top leaders, having guidelines that are consistent with government policy and state enterprise assessment, as well as emphasizing knowledge management processes as the basis of innovation. There is an exchange of knowledge and having access to knowledge through information technology.  Future research studies should be “The effects of knowledge management on employee innovation”.   
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    Developing model of healthy tambon project thaihealth promotion foundation implementation
    NISA RATTANADILOK NA PHUKET; Somsak Samukkethum (National Institute of Development Administration, 2023)
    Developing a model of the Healthy Tambon Project of ThaiHealth Promotion Foundation implementation, studying the health wellness sub-district project of Thai Health, and developing a model for implementing the Tambon Health Project of Thai Health. This research is qualitative. Data were collected through a Documentary Study and an in-depth interview with (1) a Person who sets the policy for the implementation of the Tambon Health Project of Thai Health and (2) Organization leaders and personnel in the Tambon Health Project of Thai Health. 2 areas (Jedeechai Subdistrict Administrative Organization, Pua District, Nan Province and Banhaet Municipality, Banhaet District, Khon Kaen Province), a total of 34 persons were used to analyze the data by interpretation and data analysis by content analysis and present the research results by descriptive analysis. The results of the research had the strengthening community by using the "P4ASSION Model" consisted of (1) a Plan of community development, (2) Participation, (3) Physical Capital, (4) Positive of Knowledge Management, (5) Agent of Change, (6) Social Capital, (7) Self-Management Community, (8) Internal Community Networking, (9) Organization and (10) Networking of External Community. Participating in supporting local government organizations to build community strength through cooperation in the area will help develop partnerships with leading organizations so that communities can strengthen the area.