ICO: Theses

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    Creation and development of an intercultural corporate culture
    Hippler, Franziska; Sid Suntrayuth (National Institute of Development Administration, 2014)
    A number of literatures had identified positive influences of corporate culture on the organizational success. The main objective of this study is to examine how intercultural corporate culture evolves within the organization. The paper analyzes how the corporate culture is communicated, as well as the influencing factors of the corporate culture, the corporate activities which said to shape the corporate culture and what role do intercultural differences play in the corporate culture. Qualitative methods were employed in order to obtain rescarch data from series of in-depth interviews conducted with managers from a number of international companies. This study offers advantages and guidelines for managers and allows them to understand more about intercultural corporate culture and thus utilize corporate culture as the mean for organizational success. The result of the study highlights the significance of corporate culture and its crucial roles in organizational success.
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    The impact of cultural differences on business decision-making of prospective managers : a comparative study of Germany and Thailand
    Ahnert, Anna; Sid Suntrayuth (National Institute of Development Administration, 2014)
    The internationalization of the world business brings managers and companies from different countries and cultures together. Hence, the importance of intercultural competences of employees and managers grows significantly. Based on this fact, the paper picks up cultural differences of Thailand and Germany by using Hofstede’s cultural dimension theory and illuminates different ways of decision-making. The research examines how business decision takes place and whether and how cultural aspects influence business decision-making of prospective managers among the two countries. Multiple regression analysis was used in order to provide a better understanding of how business decisions are made along with cultural influences among prospective managers from Germany and Thailand. As a result, the German as well as the Thai prospective manager seem to decide mostly rational, but combine their rationality with non-rational decision-making approaches. In addition to that, the cultural impact on decision-making was not as strong as it could have been expected due to Hofstede’s differing outcome of both cultures. Further, this paper provides some recommendations for practitioners in enabling them to cope with cultural differences in business decision-making within different cultural contexts and to be sustainable successful in business.
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    A management perspective on professional Chinese training in the mining industry of Thailand
    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)
    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand. Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand. Data are gathered from an ethnography of a mining company in the Southern Thailand. Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of focus) are in a circulatory system. The study concludes that professional language training is a must for present-day management with regards to a wide range of industries.
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    The perception of Myanmar development on its return migrants: implications for burmese migrants in Thailand
    Thet, Mya Mya; Piriya Pholphirul (National Institute of Development Administration, 2015)
    Recent development in Myanmar has created stronger pull factors on emigrant Burmese workers to return to their motherland. Using a survey of 433 Burmese migrants in Thailand as a case study, this paper examines the impact of Myanmar’s development on the probability of the return of Burmese migrants to Myanmar from Thailand. Development factors such as more foreign direct investment, deregulation, and improvement of public services will encourage Burmese migrant workers to return home. Additionally, in terms of economic development, better job opportunities and political stability are also major pull factors for return migration. The main policy implication of these findings is that the chances that Burmese migrant workers will return home are high if investment opportunities followed by job availability and adequate wages can be found in Myanmar. Myanmar and Thailand should implement education programs set up by the Thai government and facilitate Burmese migrants’ children’s access to these programs as well as protecting migrants’ rights during the period of structural adjustment in Thailand.
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    Customer purchase intention toward new energy passenger vehicles: a case of China
    Yuan, Aoxue; Aweewan Panyagometh (National Institute of Development Administration, 2017)
    From 2009 to 2015, the sales of new energy passenger vehicles in China rapidly surged from 319 to 206,793 units, which recorded an increasing popularity of new energy vehicles. This study aims to investigate the effects of customer perceived value (price value, quality value, emotional value and social value), government policy and environmental consciousness on customer purchase intention toward new energy passenger vehicles in China. This study also intends to give suggestions to promote the new energy vehicle market as well as to increase the number of users. The data were collected using the snowball sampling and convenience samplingwith317 respondents from China and analyzed using ordinary least squares regression. The results demonstrated that customer purchase intention toward new energy passenger vehicles had a significantly positive relationship with price value, environmental consciousness, quality value and emotional value. Furthermore, the results proved that customer purchase intention did not have a significantly positive relationship with social value and government policy. Accordingly, the following suggestions were proposed: the Chinese government should support the technology research and development of vehicle manufacturers to reduce production costs and providea lower price for the new energy passenger vehicle; all kinds of media, environmental protection organizations, local communities, and the Chinese government should strengthen the promotion of environmental protection knowledge to increase customers’ environmental consciousness; vehicle manufacturers should devote more efforts to ensure the quality of the new energy passenger vehicle and the Chinese government should establish stringent production standards and quality inspection system; vehicle manufacturers should provide customers with more chances to test driving to give customers direct and true emotional feelings about driving the new energy passenger vehicle.
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    An analysis of motivations and behaviors of Thailand inbound tourists from China
    Meidan, Liu; Udomsak Seenprachawong (National Institute of Development Administration, 2022)
    The COVID-19 pandemic has caused a heavy blow to Thailand's economy, particularly the tourism industry. Although Thailand has lifted almost all entry controls, there is still a long road to tourism recovery. As the largest source market before the pandemic, China has reduced its quarantine length and the times of COVID tests prior to boarding and granted permission to operate Thai flights between the countries. Therefore, Thailand is upbeat about Chinese tourist arrivals. Thailand needed to learn more about the Chinese so that the challenges and opportunities could be identified by analyzing the motivations and behaviors of Chinese inbound tourists. This study used a questionnaire survey to collect 384 valid samples, and the study processed the data with descriptive analysis, factor analysis, and correlation analysis. The results presented three push factors (relaxation, novel experience, and companionship) and three pull factors (humanistic resources, social environment, and natural resources), and relationships among motivations, behaviors, and satisfaction. The recommendations in this study will make Thailand become a preferred destination for Chinese tourists to visit, which will accelerate the recovery of tourism.