Youth radio programs during the insurgency in three Southern border provinces of Thailand
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2018
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2561
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eng
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application/pdf
No. of Pages/File Size
442 leaves
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b205836
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ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
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National Institute of Development Administration. Library and Information Center
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Citation
Athitaya Somlok (2018). Youth radio programs during the insurgency in three Southern border provinces of Thailand. Retrieved from: https://repository.nida.ac.th/handle/662723737/6474.
Title
Youth radio programs during the insurgency in three Southern border provinces of Thailand
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Abstract
This study aims at investigating 1) the circumstances of radio programs for
youth, 2) youth’s exposure behavior, use of media, and needs of radio programs, and
3) the circumstances of preferable radio programs for youth in unrest situations and
the mechanisms which accelerate sustainable radio programs for youth. Firstly, in the
qualitative part data were gained from 1) 48 records of radio programs, 2) 39
broadcasters, and 3) 46 representatives for a group discussion. Secondly, the
quantitative data were obtained from 384 teenagers. The data were analyzed through
descriptive statistics including frequencies, percentage, means, t-test, and One Way
ANOVA.
Findings: Firstly, regarding the policies, three typical types were found; 1)
broadcasting sponsored by station directors, 2) broadcasting sponsored by affiliations,
and 3) programs without sponsorship. Most of the broadcasters were adults, youth,
and collaboration between adult and youth. Next, 2 radio formats were 1) magazine
programs and radio talk and 2) mixture of various formats. Most of the programs
featured drugs, teen problems, multicultural society, unrest situations, and etc. Next,
the methods of presentation involved; 1) the use of Central Thai, Malays translated
into Thai for interviews, Thai and the targeted language in language tutoring
programs, and the use of Thai with local Malays, 2) styles of talk between friends or
between adults and youth, and 3) the use of informal language. Finally, regarding the
problems and adjustment of the programs; 1) the presentation of unrest situations in the areas gained little support and collaboration among networks might be helpful, 2)
the presentation of the content was controlled by the government and the audience,
providing online channels to get the audience feedbacks and the neutral content might
be helpful, 3) some youth believed that radio was obsolete and modern technology
might be useful in extending channels of exposure and promoting networks, and 4)
asking for sponsorship from affiliations, volunteers, or seeking from other sponsors
might be effective in dealing with inadequate funding.
The findings showed that radio was the second most frequently used medium
after the Internet and television. The youth usually exposed to the radio on their
mobile phones at homes. Moreover, most audience benefited from exposing to radio
programs as they learned social situations, crises, and etc. To be specific, the exposure
to the radio programs provided appropriate role models for male youth and they could
greatly learn different opinions, while female audience moderately benefited from the
programs. In addition, it was found that 1) the most preferable type of radio programs
included music and Q&A, 2) 11 areas of the content were needed including religion,
drugs, crises in the area, and etc.,
Concerning the preferable radio programs, 1) NBTC should release the ban
on advertising or provide sponsorship, 2) youth and adult broadcasters should be
promoted to become professional, 3) youth participation should be endorsed, 4) 20
categories were discovered; volunteering events should be presented for social
activities, religion diversity should be presented in order to promote mutual
understanding of multicultural society, for turmoil situations, the broadcast should
include warning and soothing, 5) for the presentation, (1) varieties of languages
should be presented, (2) styles of talk should be pleasant and fun with sincere voice.
The mechanisms accelerating sustainable radio programs were; 1) sponsorship by
government sectors, local institutions, and etc., 2) promoting networks, 3) releasing
ban on advertising, 4) including more broadcasting channels, such as connection to
main stream media, broadcasting through online media or through broadcasting
towers, and 5) participation of the audience and relevant parties.
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Description
Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2018