New media disruption: a case study of Chinese-language newspapers in Thailand
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2022
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2565
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eng
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284 leaves
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b216010
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Zhao, Jingnan (2022). New media disruption: a case study of Chinese-language newspapers in Thailand. Retrieved from: https://repository.nida.ac.th/handle/662723737/6650.
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New media disruption: a case study of Chinese-language newspapers in Thailand
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Abstract
For over 100 years, Chinese-language newspapers in Thailand have played a unique role in the Chinese community and in Thailand-China international communication. Rapidly expanding internet usage has disrupted how news is produced, delivered, and consumed; however, presenting Chinese-language newspapers in Thailand with many challenges in the digital era. This study aims to 1) review the history of Chinese-language newspapers in Thailand, 2) investigate the challenges and opportunities of the Chinese-language newspapers in Thailand facing new media disruption, and 3) recommend strategies for the continued development of Chinese-language newspapers in Thailand.
Data collection involved both macro-and micro-level analysis of interviews and direct observation. A case study of Sing Sian Yer Pao is presented, as well as the results of a qualitative research study conducted within 30 Chinese-language newspapers in Thailand stakeholders as participants, with data collected through secondary data analysis, in-depth interviews, and group discussion. The collected data was analyzed through Lasswell’s communication model and SWOT. The research result found that: 1) The history of Chinese-language newspapers in Thailand can be divided into seven general periods: beginning, growth, development, setback, golden age, depression, and stable period. There are currently six major Chinese-language daily newspapers, namely Sing Sian Yer Pao, The Universal Daily News, Tong Hua Daily News, The New Chinese Daily News, Kia Hua Tong Nguan, and Asia News Time. The development of Chinese-language newspapers over the past several years corresponds with trends in Thailand’s media and the Thailand-China international relationship. 2) The Chinese-language newspapers in Thailand face considerable challenges in the face of new media disruption. The most prominent problems are the lack of new talent and insufficient financial support, which have significantly restricted the transformation of the Chinese-language newspaper industry in Thailand into a melted media enterprise. Secondly, due to their longstanding customary management models, it is tough to reform the internal management of Chinese-language newspapers in Thailand. This study’s findings show that although Chinese-language newspapers in Thailand play an essential role in communication and can significantly contribute to all areas of the Chinese community’s development in Thailand, their potential remains vastly untapped due to certain obstacles. The Chinese-language newspaper industry in Thailand could benefit from a development program. 3) To apply the study results, Chinese-language newspapers should develop their human resources and expand their user base with accurate customer targeting, improved content production, and other strategies that help foster competitive advantages and customer satisfaction.
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Thesis (Ph. D. (Social Development Administration))--National Institute of Development Administration, 2022