The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users
| dc.contributor.advisor | Peerayuth Charoensukmongkol | th |
| dc.contributor.author | Wang, Jing | th |
| dc.date.accessioned | 2019-01-20T07:28:22Z | |
| dc.date.available | 2019-01-20T07:28:22Z | |
| dc.date.issued | 2017 | th |
| dc.date.issuedBE | 2560 | th |
| dc.description | Thesis (M.M.)--National Institute of Development Administration, 2017 | th |
| dc.description.abstract | This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides implications for ways for social media developers to enhance the quality dimensions of social media both in China and Thailand. | th |
| dc.format.extent | 70 leaves | th |
| dc.format.mimetype | application/pdf | th |
| dc.identifier.other | b203302 | th |
| dc.identifier.uri | http://repository.nida.ac.th/handle/662723737/4078 | th |
| dc.language.iso | eng | th |
| dc.publisher | National Institute of Development Administration | th |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | th |
| dc.subject | e-Thesis | th |
| dc.subject | Social media | th |
| dc.subject.other | Chinese language | th |
| dc.title | The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users | en |
| dc.type | text--thesis--master thesis | th |
| mods.genre | Thesis | th |
| mods.physicalLocation | National Institute of Development Administration. Library and Information Center | th |
| thesis.degree.department | International College | th |
| thesis.degree.grantor | National Institute of Development Administration | th |
| thesis.degree.level | Masters | th |
| thesis.degree.name | Master of Management | th |