A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT
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16/8/2024
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en
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National Institute of Development Administration
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(NaN). A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT, A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT. Retrieved from: https://repository.nida.ac.th/handle/662723737/6842.
Title
A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT
A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT
A STUDY ON THE DEVELOPMENT OF COMMUNITY PUBLIC CULTURAL SERVICES: QUALITY, MOTIVATION, TRUST AND CIVIC ENGAGEMENT
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Abstract
Community Culture Service Center (CCSC) is the main grassroots community organization of the Chinese government to provide public cultural services for community residents. However, civic engagement (CE) is insufficient in China. The aim of this research was to explore the internal mechanisms that promote community residents` participation in public cultural service activities from two perspectives which are: the government as provider and the residents as participants. The objectives of this research were: 1)Community Culture Service Center (CCSC) is the main grassroots community organization of the Chinese government to provide public cultural services for community residents. However, civic engagement (CE) is insufficient in China. The aim of this research was to explore the internal mechanisms that promote community residents` participation in public cultural service activities from two perspectives which are: the government as provider and the residents as participants. The objectives of this research were: 1)from the perspective of the government, to evaluate the public cultural service quality of CCSC, and from the perspective of the citizens; 2) to construct a relationship path between public service quality (PSQ) of CCSC and CE in community cultural activities, and use trust in government (TG) as a mediator to understand the function of PSQ and TG in fostering CE in community cultural development; 3) from an individual level, to know the impacts of citizens` public service motivation (PSM) on CE in community cultural activities, and to know the moderating function of TG between PSM and CE. 3) based on the above, the path was tested to build an interactive relationship model of PSQ, PSM, TG, and CE; 4) by exploring the mechanism between the PSQ, PSM, TG, and CE, to understand the importance of each variable for citizens' participation in the development of community public culture, and furthermore, to raise the quality of public cultural services organized by the community, stimulate the PSM of community citizens, and eventually provide theoretical guidance for promoting CE in the development of community public culture.
This study constructed a conceptual model and proposed five hypotheses based on the SERVQUAL model and other theories, such as PSM, social capital, and so on. The data was collected from 403 respondents who lived in rural and urban communities of Chongqing municipality. Five districts were selected, those of which were Yuzhong District, Yubei District, Beibei District, Bishan District, and Wanzhou District through stratified sampling and general random sampling. Structural Equation Modeling (SEM) was adopted to test the conceptual model.
The research found the following: 1) the service quality of CCSC perceived by community residents is different in dimensions; 2) the PSQ of CCSC has a positive impact on TG and CE; 3) the PSM of community residents has a significant positive correlation with their participation in community cultural activities; 4) residents` PSM does not lead to TG, and the influence of TG in promoting citizens' participation in community public cultural activities is not significant;5) in summary, on the one hand, the development of community public cultural activities requires the government to provide high quality services, and on the other hand, it also needs cultural activities volunteers with high PSM who are willing to contribute to participate.
From the above conclusions,the following were proposed: 1) to highlight the accuracy of public cultural services and vigorously improve the quality of community public cultural services from two aspects of community public cultural infrastructures and cultural service content supply which coincided with the demand of residents; 2) to pay attention to the leading role of the participation of community residents who have high PSM. Specially, the evaluation and stimulation of PSM of community residents under the guide of community culture governance should be focused on.
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Doctor of Philosophy (Management) (Ph.D.(Management))
ปรัชญาดุษฎีบัณฑิต (การจัดการ) (ปร.ด.(การจัดการ))
ปรัชญาดุษฎีบัณฑิต (การจัดการ) (ปร.ด.(การจัดการ))