As television ownership expanded and became commonplace, advertising and movies concurrently rose in their influence upon society. As a result, three academic institutes consisting of: the National Institute of Development Administration; the Faculty of Commerce and Accounting, Thammasat University; and the Faculty of Decorative Arts, Silapakorn University collected all television commercials and selected the top ten outstanding each year to be generally admired in journal articles. Such activity was performed and improved over time until finally ...

This study investigates the behavior of Thai industries’ R&D and innovation activities using the institutional framework in analyses. The theoretical models based on microeconomic foundations, with incorporated institutional attributes, are developed for the analyses of firms’ strategic decisions on technological investment. The empirical study, using firm-level data from Thailand R&D and Innovation activities surveyed the industrial sector of 2009, examines four main hypotheses according to theoretical models; including the variables of ...

There are two test statistics proposed in this study in order to test whether data come from a gamma distribution. Both of the proposed test statistics are developed from a modified Kendall coefficient based on the independence property of a gamma distribution. The first one is asymptotically distributed as standard normal and the limit distribution function of the second one was improved using an Edgeworth expansion and the Jackknife method. They are invariant to scale parameters and perform substantially better than existing tests in terms of ...

The real world is rich in many textures, which can be regarded as the visual appearance of surfaces. They may be perceived as being smooth or rough, coarse or fine, homogeneous or non-homogeneous, etc. Moreover, textures within real images vary in scale, rotation and illumination. Several researchers have proposed texture analysis methods to describe textures in many applications, such as computer vision, pattern recognition, image retrieval, scene image analysis, and so on. Although the analysis of texture properties has attracted the ...

This study investigates Thai EFL teachers’ beliefs regarding the Communicative Language Teaching (CLT) approach and the use of the CLT approach in a Thai university context. It aims to identify difficulties that Thai EFL teachers encounter when applying the CLT approach, and to explore Thai EFL teachers’ beliefs about CLT in relation to their teaching practices in the development of students’ communicative skills. The research tools consisted of survey questionnaires, semi-structured interviews, classroom observations, and fieldnotes.  The ...

In light of the growing volume of communication between people from different cultural backgrounds around the globe at present, this mixed methods study aims to investigate how Thai learners and teachers of English understand and perceive the role of intercultural communicative competence (ICC) in their English language learning and teaching, respectively.

Rhetorical Structure Analysis (RSA) explores Discourse Relations (DRs) among related Elementary Discourse Units (EDUs) in a Rhetorical Structure Tree (RS tree) to describe meaning in a text. It is very useful in many text processing tasks employing relationships among EDUs to use an input such as text understanding, summarization, discourse parsing, machine translation and question answering. The Thai language, with its distinctive linguistic characteristics, requires a unique technique. Thai linguistic characteristics have no explicit EDU ...

Homophones are words with similar sound. Searching for homophones is not only looking for the words with similar spelling, but it should also be looking for the words with similar pronunciation. Specifically in Thai, some consonant clusters can be pronounced in different ways, such as // can be pronounced as // or // depending on cach particular word. This makes Thoi word pronunciation and dictation more dilliculi Thai sounder could not handle these consonant clusters properly: for example, many Thai soundex methods showed cncoded results of a ...