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    Safety Image, Perception of Safety Management and Loyalty of Chinese Free and Independent Travelers in Bangkok 

    Boonrada Panyarak; Rugphong Vongsaroj (NIDA, 9/27/19)

        The purposes of this study were to 1) compare the image safety of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, 2) compare the perception of safety management of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, and 3) examine the influence that the perception of safety management in tourism has on the tendency of loyalty of Chinese Free and Independent Travelers  when traveling to Bangkok. This ...