Now showing items 1-4 of 4

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    Brand Identity and Marketing Communication by Participation of Community for Promoting Tourism Kad Kuang Mueng Nan (Wat Phumin Walking Street) 

    Parichart Yanoi; Bu-nga Chaisuwan (NIDA, 5/13/20)

    This research study has the objective is to study the process of creating a brand identity and marketing communication with the participation of the community to promote the tourism in a downtown area of Nan city (Kad-Khuang-Muang-Nan or Wat-Phumin walking street.) Including to study the perception of brand identity and marketing communication, satisfaction, word of mouth behavior and the intention of the tourists to travel again. The mixed method research during the qualitative research and the quantitative research by using the documentary ...
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    The development of prototype branding for sustainable rice from small-scaled farming in Thailand 

    Panpilas Kuldilok; Bu-nga Chaisuwan (National Institute of Development Administration, 2018)

    The research of Development of Prototype Branding for Sustainable Rice from Small-scaled Farming in Thailand has the essential objectives which includes 1) To study the branding process and communications from rice brand of successful farmers who have production process of small- scaled farms in Thailand; 2) To study methods and prototype of sustainable rice branding for farmers who have production process of small-scaled farms in Thailand; and 3) To study acceptance of  sustainable rice branding prototype for farmers who have production process ...
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    Modelland approaches to establish advertising professional council 

    Sarunthita Chanachaiphuwapat; Bu-nga Chaisuwan (National Institute of Development Administration, 2015)

    This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...
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    Structural Equation Model of Factors Influencing Cosmetic Surgery Intention of Bangkok Online Social Networking Users. 

    Ivalyn Danchai; Bu-nga Chaisuwan (NIDA, 8/6/20)

    This study was aimed to: 1. Examine Self-Objectification, Self-Esteem, Subjective Norm, Perceived Behavioral Control, Online Self-Presentation, Attitude toward Cosmetic Surgery and Cosmetic Surgery Intention of Bangkok Online Social Networking Users; 2. Investigate correlation between Self-Objectification, Self-Esteem, Subjective Norm, Perceived Behavioral Control, Online Self-Presentation, Attitude toward Cosmetic Surgery and Cosmetic Surgery Intention of Bangkok Online Social Networking Users; and 3. Validate structural equation model of factors ...