Now showing items 1-4 of 4

  • Thumbnail

    Branding process and Online Marketing Communication for organic farming of Smart Farmer 

    Surachai Srinorachan; Bu-nga Chaisuwan (NIDA, 5/9/19)

    Media influencing informational distribution in the era of rapidly changing. Especially online media for distribution of agricultural products. This research is an alternative to encourage farmers turned to use more online media. Therefore, this research focuses on branding process, online communication channels of organic products, including consumer satisfaction in organic products. Three awardee farmers of “Farmers love homeland" in 3 provinces as follow: Chiang Rai, Nakhon Ratchasima, and Ratchaburi province were considered as the sample. ...
  • Thumbnail

    The development of prototype branding for sustainable rice from small-scaled farming in Thailand 

    Panpilas Kuldilok; Bu-nga Chaisuwan (National Institute of Development Administration, 2018)

    The research of Development of Prototype Branding for Sustainable Rice from Small-scaled Farming in Thailand has the essential objectives which includes 1) To study the branding process and communications from rice brand of successful farmers who have production process of small- scaled farms in Thailand; 2) To study methods and prototype of sustainable rice branding for farmers who have production process of small-scaled farms in Thailand; and 3) To study acceptance of  sustainable rice branding prototype for farmers who have production process ...
  • Thumbnail

    Modelland approaches to establish advertising professional council 

    Sarunthita Chanachaiphuwapat; Bu-nga Chaisuwan (National Institute of Development Administration, 2015)

    This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...
  • Thumbnail

    Sense of Community: a case study of Pokemon GO players in Thailand. 

    Pasin Lhaosangdham; Bu-nga Chaisuwan (NIDA, 6/12/19)

    This study researches on Sense of Community case of Pokemon GO players community in Thailand. This study used both qualitative research and quantitative research. The study examples included 30 Pokemon GO players for deep Interview and 400 Pokemon GO players for questionnaires.  Results from deep interview indicate that overall, most players share the same behavior similar to Sense of Community in four elements. Those four elements that most players share with by descending order are Membership, Shared Emotional Connection, Integration and ...