Now showing items 1-8 of 8

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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    Phattrawadee Hong-aek; ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...
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    Gamification for Fake News Literacy from Design Thinking Process Approach 

    Lalida Waraphiang; ลลิดา วาระเพียง; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    Technology evolution affected people's behavior and media exposure to a digital society, in which news from social media takes an important role. Nowadays everyone can be an information receiver, sender, and sharer, so it is difficult to exterminate Fake News. This study was research and development and aims to develop a Board Game for fake news education and literacy and evaluate a board game from tester satisfaction and tester opinion. The research consisted of three phases as follows: (1) Study concepts, theoretical principles, and opinions ...
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    Health Communication Strategy and Satisfaction in Using Online Health Communities 

    Thikumporn Ratchawong; ทิฆัมพร ราชวงค์; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 3/6/2022)

    The study of health communication strategy and satisfaction in using online health communities. to study types of online communities on health association in various platforms and strategies created by content providers that disseminate a variety of health information on their channels, and to study the motives and satisfaction in the use of online communities as information transmitters. The study is conducted with the mixed method; purposive sampling approach selecting from the online communities. The findings show that the types of online ...
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    Identification Construction and Identity Communication of Women Dress in Thai Fabric  

    Onusa Buaban; อรอุษา บัวบาน; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2023)

    The research titled “Identification Construction of Women Dress in Thai Fabric”. The objective of this study was an Identification Construction of Women Dress in Thai Fabric. This qualitative study gathered the concept of Hermeneutic Phenomenology data by using In-depth Interviews from a group of Women Dress in Thai Fabric 9 key informants. And Textual Analysis from information groups communicate through social media on Facebook. Findings: The Identification Construction of Women Dress in Thai Fabric, which is composed of identity can be divided ...
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    Modelland approaches to establish advertising professional council 

    Sarunthita Chanachaiphuwapat; Bu-nga Chaisuwan (National Institute of Development Administration, 2015)

    This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...
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    Online Buying Behavior and Digital Marketing Communication Persons with Visual Impairment 

    Thitirat Hannarong; ฐิติรัตน์ หาญณรงค์; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2023)

    This is a qualitative research where data collection was carried out using in-depth interview method.  The sample group consisted of 21 persons who are fully and/or partially blind.  The objective of this research was to study the behavior, needs and doubts of vision impaired persons from generations X, Y and Z in making online purchases and their expectations on communications for online marketing that helps them in making online purchases.  The interviewee must be a person that makes online purchase at least once a month.  The research results ...
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    The development of prototype branding for sustainable rice from small-scaled farming in Thailand 

    Panpilas Kuldilok; Bu-nga Chaisuwan (National Institute of Development Administration, 2018)

    The research of Development of Prototype Branding for Sustainable Rice from Small-scaled Farming in Thailand has the essential objectives which includes 1) To study the branding process and communications from rice brand of successful farmers who have production process of small- scaled farms in Thailand; 2) To study methods and prototype of sustainable rice branding for farmers who have production process of small-scaled farms in Thailand; and 3) To study acceptance of  sustainable rice branding prototype for farmers who have production process ...
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    THE DRIVING OF SELF-REGULATORY MECHANISMS OF THE ADVERTISING PROFESSION IN THAILAND 

    Nichakhun Tuwaphalangkun; นิชคุณ ตุวพลางกูร; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2022)

    The research is aimed 1) to study the driving of self-regulatory mechanisms of the advertising profession in successful countries, 2) to explore the driving of self-regulatory mechanisms of the advertising profession in Thailand, and 3) to examine guidelines for solving problems and obstacles for the driving of self-regulatory mechanisms of the advertising profession in Thailand. The study was divided into two parts: Part 1: The study on the driving of self-regulatory mechanisms of the advertising profession in successful countries was conducted ...